If you want to get the word out about your services, a cause, or nearly anything else, social media is one of the best ways to do that. Marketers have been turning to social media more and more over the last several years. They’ve seen impressive spikes in users and engagement—and new platforms come out left and right. There’s always something new...
If you’ve used Instagram before, you must be familiar with Instagram stories. But how do you know you’re using Stories effectively? Well, a quick way to tell if your stories are engaging your audience is by using an analytics tool like sharemyinsights. Do people watch your stories in a sequence? Do they answer to your Stories polls? Do you get...
Instagram is not only for posting pretty pictures from your expensive trips abroad. A lot of marketers use it as a strategic tool for attracting potential leads and drive traffic to their website or another conversion site. According to Hubspot, audiences from Instagram have been found to convert better than leads or followers from other platforms. Why? Because Instagram is one...
The success of TikTok has been one of the biggest stories in social media. It revealed an important truth: people love short-form, easily digestible video content they can consume on their phones. Unsurprisingly, other platforms have been quick to catch onto this trend. Instagram Reels is one example — they applied the TikTok formula to their own giant audience. Now, YouTube Shorts...
If the success of TikTok showed us anything, it’s that people have an appetite for short-form video content. Other platforms are paying attention, too. Instagram recently announced its new feature — Instagram Reels — which plays a similar role to TikTok and could well be a valuable tool for marketers in the near future. According to its own data, TikTok has...
The launch of a new product is a critical time for any business. How well customers receive the product to a large extent depends on the product launch. Now the question is - if you launch a product without spreading the word, would anyone buy it? Probably not. To effectively launch a new product, you need a ton of people to see it....
Instagram Reels is the #1 US TikTok competitor created by Instagram. In this post, we tell you how effective Instagram Reels can be for your influencer marketing activities and campaigns. What Is Instagram Reels Late last year, Instagram started experimenting with its Reels feature in Brazil. Reels isn't a standalone app, but just a new feature that allows users to create quick...
Instagram is a visual platform and you definitely need strong branding if you want to grow a loyal customer base. Take a look at any big Instagram brand account, and you’ll notice this right away - there’s a unique “something” that makes them instantly recognizable. Ever wondered why do people pay $6 for a cup of Starbucks when they can...
What is CapCut? "CapCut is a free all-in-one video editing app that helps you create incredible videos." says the official description on Google Play. CapCut was launched in the Chinese market as “Jianying”. The app has been in the Top 10 Worldwide (Non-Game) Most Downloaded Apps in 2019. CapCut video templates make creating trendy meme content easy and engaging for brands with the...
What is influencer marketing? Influencer marketing is a social-media based type of marketing, which engages individuals to promote a product or service. Influencers can be divided by the number of followers, industry, and content type. By Followers Mega-Influencer: Usually celebrities, like singers, actors, journalists; great audiences, but low engagement. Macro-Influencer: Content creators that have built a strong brand name; followers are high...