Twitch is the go-to for eSports Influencer Marketing, video gaming and live happenings. But there is more: Twitch users can actually watch any live (and recorded) video from videogames to music festivals passing by professional sports, and tv shows. Twitch is the perfect social media channel to promote your gaming brand.
We focus on your target audience asking you who are your current and potential customers. Only after that, we are able to match your audience with the relevant influencers on Twitch.
After selecting the right Twitch influencers and knowing the goals that your business wants to achieve, it is time to focus on creativity and content!
In order to make any Twitch Influencer activity successful, you cannot just rely on the Influencers following, you need to think which kind of story you want them to tell for you: that is why we help you structure and execute content marketing activities and make sure that it gathers the users’ attention!
Our Twitch influencers will create trendy and viral videos that will generate great awareness for your product or service. We will track every metrics and we will create an extensive report for you at the end of the campaign.
A lot of marketers find it challenging to calculate the accurate ROI of an Influencer Marketing Campaign. Thanks to our expertise and tools, we are able to calculate it! We will provide you extensive reporting, analytics and metrics for any of our activities. For example, if your main goal is to drive users to an eCommerce, we will track all visits, clicks and custom promo-codes usage. In this way, our clients have a funnel that will showcase how many users we have reached, how many we engaged, how many became leads and ultimately how many bought your product!
Brands can leverage agencies’ deep expertise in Twitch’s unique platform. Agencies like The Influencer Marketing Factory offer precise influencer matching, create data-driven campaign strategies, and manage legal compliance, thus saving brands valuable time and resources.
Agencies use sophisticated audience analytics to tailor campaigns, develop strategic content and timing plans, and continuously monitor KPIs for real-time adjustments. A multi-platform approach further amplifies campaign reach.
Twitch enables real-time audience engagement, allows for longer content streams, and provides access to specialized niche communities. The live, unedited nature of Twitch streams adds a layer of authenticity that other platforms often lack.
Through live product demonstrations, affiliate links in stream descriptions, and exclusive promotional codes, Twitch encourages immediate viewer action. A strong, engaged community on Twitch is more likely to convert into loyal customers.
Absolutely, endorsements from trusted Twitch influencers offer valuable social proof. Real-time community feedback during live streams and interactive Q&A sessions contributes to building trust and establishing long-term brand credibility.