Instagram is one of the best social media channels for Influencer Marketing because it combines together the power of catchy videos and photos for brand awareness and the possibility to drive traffic to a specific landing page or eCommerce thanks to Instagram Stories and Swipe Ups.
We focus on your target audience asking you who are your current and potential customers? Only after that, we are able to match your audience with the relevant influencers on Instagram. Our clients have full access to the influencers’ target demographics and can see which ones are the perfect ones for their campaigns.
After selecting the right Instagram influencers and knowing the goals we want to achieve, it is time to focus on the content! In order to make any Influencer activity successful, you cannot just rely on the Influencers following, you need to think which kind of story you want them to tell for you: that is why we help you structure and execute content marketing activities and make sure that it gathers the users’ attention!
Our Instagram influencers will create photos, carousels, videos and Instagram Stories with swipe ups to drive traffic to your product or service. We will track every click and we will create an extensive report for you at the end of the campaign.
A lot of marketers find it challenging to calculate the accurate ROI of an Influencer Marketing Campaign. Thanks to our expertise and tools, we are able to calculate it! We will provide you extensive reporting, analytics and metrics for any of our activities. For example, if your main goal is to drive users to an eCommerce, we will track all visits, clicks and custom promo-codes usage. In this way, our clients have a funnel that will showcase how many users we have reached, how many we engaged, how many became leads and ultimately how many bought your product!
An agency offers expertise in Instagram targeting and strategy, saving brands time and effort while maximizing impact.
Agencies use data analytics to track performance, allowing for real-time adjustments to improve ROI.
Agencies like The Influencer Marketing Factory leverage their network of influencers and use algorithmic insights to maximize visibility and engagement.
Yes, agencies stay updated on trends and algorithm changes, advising brands on how to adapt for maximum effectiveness.
Instagram’s visual-centric format allows for more engaging and memorable brand storytelling.
Instagram’s user base is highly engaged and tends to trust recommendations from influencers, making it ideal for influencer marketing.
Influencers can directly recommend products to their followers, driving targeted traffic and increasing conversion rates.
When executed well, the high engagement rates can result in a favorable cost-per-acquisition, making it cost-effective.
Influencers expose the brand to their large, engaged audiences, thereby increasing brand visibility and recognition.
Yes, endorsements from trusted influencers can lend credibility and foster trust among potential customers.