10 Frequently Asked Questions on Influencer Marketing

Our Influencer Marketing Agency selected and answered the most interesting Frequently Asked Questions on Influencer Marketing, from what an influencer marketing agency does to how an influencer marketing agency makes money, passing by what is an influencer marketing strategy.


1. What do influencer marketing agencies do?

Influencer marketing agencies support brands and companies in creating and managing influencer marketing campaigns. An influencer marketing agency helps in finding the best influencers, contracting them signing an agreement to commit to the deliverables. An influencer marketing agency will help your brand create concepts and content that will make the influencers’ followers interact with. Finally, tracking results is the most important thing to do when your company wants to understand the success of an Influencer Marketing campaign. We will put in place tracking pixels and tools that will provide you extensive reporting and tangible metrics for any of the activities.


2. How do influencer marketing agencies make money?

Influencer marketing agencies make money mostly thanks to influencer marketing campaigns and talent management. Generally, an influencer marketing agency will work with a monthly management fee for executing all the brand’s influencer marketing campaigns or with a % fee on influencers for a specific influencer marketing campaign.


3. What is an influencer marketing agency?

An influencer marketing agency is a creative agency that will help your company create a successful influencer marketing campaign: the agency will take care of talent selection and influencers management, from contracting them to receiving deliverable. An influencer marketing agency will support your brand also in setting up KPIs and goals and tracking the results of the influencer marketing campaign.


4. What is an Influencer?

An influencer is someone that can influence an audience on social media. A social media influencer, thanks to his or her online authority and knowledge, has the power to affect the purchasing decisions of others.

On TikTok, Instagram or YouTube, an influencer can help a brand sell more products or increase its brand awareness.

All in all, an influencer is a person in a specific niche or industry that is recognized by others as an authority and is specialized in a specific niche and is paid by brands and companies because of his or her credibility and power to make others purchase a specific product or service.


5. What are the benefits of influencer marketing?

Influencer marketing has several benefits: it can help your brand and company sell more products or services. Influencer marketing increases also brand awareness and helps create User-Generated content. It can be also used as a feedback tool to understand if a certain product, app or service is liked by users and customers or not.


6. What is an influencer marketing strategy?

An Influencer Marketing Strategy involves different steps and factors to take into consideration: Know Your Audience, Have A Set Budget, Find The Right Talents and Influencers, Define Your Campaign, Set Clear Expectations For Influencers and Evaluate The Campaign And ROI Working To Develop Long-Term Relationships. You can read more here on how to set up the best influencer marketing strategy.


7. Who is using influencer marketing as part of their strategy?

Every type of business can benefit from influencer marketing activities: from the fashion industry to food and beverage, passing by Apps, Retail, Events, Health & Wellness. Some businesses find in influencer marketing their core marketing channels; other companies, instead, use it as an additional marketing channel.


8. How much does an influencer campaign cost?

The cost of an influencer marketing campaign varies and depends on goals, reach and quantity and quality of content made by influencers. Cost varies also and fluctuated based on the number of followers and engagement rate of an influencer, the country where to run the campaign, the team members involved on it and much more. Our Influencer Marketing Agency starting pricing is $ 10,000.


9. What are the steps to launching a successful influencer campaign?

First of all, a company has to define the goals and objectives of the influencer marketing campaign. Secondly, the influencer marketing agency will support the brand in defining the storytelling and in identifying the best influencers that can be a fit for the brand. You can read more about how to launch a successful influencer marketing campaign here.


10. What is a micro-influencer?

A micro-influencer is an influencer that usually has a follower base range between 10,000 and 100,000 followers, but this number depends on the social media channel. A micro-influencer has fewer followers than a macro-influencer, but he or she has usually a better engagement with the audience and can drive more traffic to website or more sales on an eCommerce.


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