19 Apr How To Calculate TikTok Engagement Rate [UPDATED 2020]
Summary
What Is TikTok
TikTok is one of the latest social video apps with the highest traction ever – beating Instagram, Facebook and Snapchat – that allows users to share short videos.
TikTok is an app that features stickers, filters, and augmented reality (AR) to create engaging and catchy videos to share with friends and millions of other users. TikTok is famous for its virality and amazing metrics that a video can generate.
If you are interested in getting started with TikTok, you can contact our TikTok Influencer Marketing Agency.
What Is The Engagement Rate
Engagement Rate is a number expressed as a percentage that shows how much engagement a content received. It is usually calculated as the sum of likes, comments (and any other social activity such as shares) and divided by the number of followers. For TikTok, you have to divide by views instead of followers.
The higher is the Engagement Rate, the better is the engagement generated by a certain influencer on specific content. It is a crucial number to look at when selecting an influencer on TikTok.
How To Calculate TikTok Engagement Rate
The formula is pretty easy and it can be written as the following:
[(Number of likes + number of comments + number of shares) / number of views] X 100
An example would be:
[(5,159 + 30 + 250) / 246,500] X 100 = 2.20% for a specific content (see below)
Source: https://www.tiktok.com/share/video/6676465415834569989
And in case you want to calculate TikTok Engagement Rate for an entire profile you can take the overall hearts and comments of the last 20 content uploaded and divide them by the number of combined views and multiply by 100.
TikTok Average Engagement Rate
We analyzed 10,000 TikTok accounts and calculated the average engagement rate for different followers’ ranges. The average engagement rate for these TikTok accounts was calculated in this way: (likes + comments + shares) / views for last 10 videos.
| FOLLOWERS RANGE | AVERAGE ENGAGEMENT RATE |
|---|---|
| 100k-500k | 17.93% |
| 500k-1M | 22.79% |
| 1M-5M | 20.57% |
| 5M-10M | 21.97% |
| 10M+ | 21.72% |
TikTok Average Engagement Rate – © The Influencer Marketing Factory
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