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What Is Social Commerce Social Commerce is taking over, studies show it is a $89 billion market currently. In basic terms, it is the process of selling products directly on social media. Through social commerce, the entire shopping experience, from product discovery to checkout, takes place on the social media platform. The current platforms that permit social commerce are Instagram, Pinterest...

When it comes to sponsorships and advertising, the internet has really changed a lot of things. That’s because people are connected with brands in entirely different ways than they were a few decades ago. Previously, if someone had something to sell, they had to interrupt you with whatever you were doing, be it watching a program or reading something. And...

TikTok vs Instagram Reels: Our Study Everyone active on social media has heard all the buzz about Instagram Reels and the similarity to TikTok, both on a style and exposure perspective. While it is a great feature, there is still a huge distinctiveness about TikTok that no platform can mimic. In a current study, our agency The Influencer Marketing Factory analyzed 60...

Every company is aware of the benefits that come with having a great Instagram strategy or being active on Facebook but very few companies have bothered truly investing time and resources into TikTok. Even though it is the sixth-largest social network, TikTok often does not get the attention it deserves. [caption id="attachment_2927" align="aligncenter" width="900"] Source[/caption] The benefits of using TikTok as part of...

If you want to get the word out about your services, a cause, or nearly anything else, social media is one of the best ways to do that. Marketers have been turning to social media more and more over the last several years. They’ve seen impressive spikes in users and engagement—and new platforms come out left and right. There’s always something new...

If you’ve used Instagram before, you must be familiar with Instagram stories. But how do you know you’re using Stories effectively? Well, a quick way to tell if your stories are engaging your audience is by using an analytics tool like sharemyinsights. Do people watch your stories in a sequence? Do they answer to your Stories polls? Do you get...

Instagram is not only for posting pretty pictures from your expensive trips abroad. A lot of marketers use it as a strategic tool for attracting potential leads and drive traffic to their website or another conversion site. According to Hubspot, audiences from Instagram have been found to convert better than leads or followers from other platforms. Why? Because Instagram is one...

The success of TikTok has been one of the biggest stories in social media. It revealed an important truth: people love short-form, easily digestible video content they can consume on their phones. Unsurprisingly, other platforms have been quick to catch onto this trend. Instagram Reels is one example — they applied the TikTok formula to their own giant audience. Now, YouTube Shorts...

If the success of TikTok showed us anything, it’s that people have an appetite for short-form video content. Other platforms are paying attention, too. Instagram recently announced its new feature — Instagram Reels — which plays a similar role to TikTok and could well be a valuable tool for marketers in the near future. According to its own data, TikTok has...

The launch of a new product is a critical time for any business. How well customers receive the product to a large extent depends on the product launch. Now the question is - if you launch a product without spreading the word, would anyone buy it? Probably not. To effectively launch a new product, you need a ton of people to see it....