TL;DR Holiday 2026 is big and social-led. NRF forecasts US holiday sales of $1.013 trillion (up 4.2%), and Adobe expects a record $275.1 billion online. Adobe also expects affiliates (including influencers) and social media to gain the most share of online revenue this season. Creators shape the gift list. Social media ties physical stores as the top source of gift...
TL;DR Meta Partnership Ads let a brand run ads on Facebook and Instagram that show both the creator's and the brand's names, using the creator's post or content made for the brand. TikTok Spark Ads let a brand promote a creator's existing TikTok post as an ad, with the creator granting access through an authorization code. Both keep the creator's...
TL;DR Agency: best when you want strategy, creator relationships and execution handled for you, and you'd rather buy expertise than build it. Platform (SaaS): best when you already have people who can run campaigns and need software for discovery, outreach, tracking and payments. In-house team: best when influencer marketing is a core, always-on channel and you can afford to hire...
Influencer marketing delivers an average return of $5.78 for every $1 spent (Archive). But most brands leave significant value on the table by treating each creator post as a one-off asset. A single influencer video, photo, or review can fuel paid ads, email campaigns, product pages, and in-store displays for months after it goes live. 98% of brands now repurpose creator...
The global influencer marketing market is projected to reach $40.51 billion in 2026, up from $31.07 billion in 2025, a single-year jump of over 30% (Mordor Intelligence). Yet the way B2B and B2C brands deploy influencer marketing couldn't be more different. From the platforms they choose to the budgets they allocate, the strategies diverge at nearly every level. At The Influencer...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1709572195028{padding-top: 20px !important;padding-bottom: 20px !important;}" z_index=""][vc_column][vc_custom_heading text="Photomath teamed up with The Influencer Marketing Factory to run an influencer campaign across the U.S., Mexico, and the Philippines, boosting awareness and driving targeted installs among students and parents. Leveraging each creator’s unique storytelling style, the content spotlighted Photomath’s step-by-step guidance and homework-supporting features. The...
Nearly half of U.S. consumers utilize TikTok as a go-to search engine in their daily discovery process, for things from trending beauty products to quick-and-easy recipes. Now, over two-thirds of travelers who leverage social platforms like TikTok for planning and research later make trip purchases or decisions as a result of their content consumption. Such search-driven behavior among social media...
Gen Alpha, born between 2010 and 2024, is one of the most brand-aware and digitally immersed generations in human history. According to research from DKC, Gen Alpha now wields over $101B in purchasing power, translating to $67 of weekly spending per child or $3,484 over the course of a full year. This young cohort of media-focused consumers trusts their favorite...
The digital landscape for emerging brands has shifted. As Customer Acquisition Costs (CAC) on legacy platforms like Meta and Google continue to climb, the traditional "pay-to-play" model is reaching a point of diminishing returns. For founders and growth leads, influencer marketing for startups has evolved from a speculative "vanity project" into a scalable, data-driven performance funnel. The challenge is no...
The hospitality sector is currently navigating a fundamental "Efficiency Pivot." For decades, hotel marketing relied on glossy brochures and static OTA listings. Today, the guest journey begins on a smartphone screen. For Gen Z and Millennials, TikTok and Instagram Reels have effectively replaced traditional search engines as the primary discovery tools for travel. This shift has made hospitality influencer marketing...