Author: admin

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]In a digital age where online holiday sales are forecasted to exceed $1.19 trillion globally, utilizing influencer marketing for festive seasons is increasingly vital. Salesforce highlights that advertising through social media is set to generate ten times more online shopping visits than conventional marketing techniques in the 2023 festive season. Deloitte’s 2022 Holiday Retail...

25 September, 2023

In a world dominated by rapid technological advancements, marketing is an arena that's perpetually in flux. And sometimes it can be difficult to keep up with marketing trends. Old-school marketing techniques can often seem dwarfed in the dazzling light of influencer marketing, the emerging creator economy, and a ceaseless rollout of novel social media platforms. But what if the secret sauce...

29 August, 2023

Fulfilled by TikTok Officially Launches in the UK [caption id="" align="alignnone" width="1181"] Source: TikTok[/caption] TikTok has officially launched its new Fulfilled by TikTok Shop logistics program for UK merchants. In a recent blog post, TikTok shared all about the structure and application process for TikTok Shop, highlighting the program’s strengths via multiple case studies of merchants who recently tested FBT in the...

28 August, 2023

In today's rapidly evolving influencer marketing scene, the spotlight is increasingly on Diversity and Inclusion (D&I). For marketing to truly resonate, it must mirror the vast array of human experiences. Let's dive deep into the pivotal role D&I plays in influencer marketing. Recognizing the Role of Diversity & Inclusion Brands need to grasp the indispensable role of D&I in influencer marketing. By...

28 August, 2023

If your brand is not using TikTok, we would tell you that you’re missing out. Whether you use TikTok or not, you know that it's been growing rapidly and that brands have been flocking to the app to reach more customers and increase their revenue. Short-form videos aren't going anywhere, and TikTok makes it incredibly easy to get started. And...

22 August, 2023

Major Upgrades and Updates for YouTube Shorts [caption id="" align="aligncenter" width="800"] Source: Shuttershock[/caption] Good news for avid short-form content creators: YouTube is revamping Shorts with several amazing new features. YouTube is stepping up to the plate against TikTok and Meta Reels to offer Shorts creators a new variety of creative, community-building, and monetization features. With these new features, YouTube creators may embark...

16 August, 2023

Brands and creators are always looking for ways to grow their reach and increase their revenue. Social media and other marketing platforms create a unique opportunity for monetization. As more and more brands start their journey to establish their digital footprints, there are a lot of opportunities to explore for both creators and brands. Are you active on TikTok? If so,...

09 August, 2023

More and more, we're seeing brands and creators benefiting from TikTok Shops, and we couldn't be more excited about it. TikTok Shops allows brands and creators to make more money while using a platform that they already love. As a brand, if you have had success on TikTok, we would recommend exploring the opportunities that TikTok Shops presents.In this insightful...

04 August, 2023

Earn Big Via One of the Largest Virtual Economies, Roblox [caption id="" align="aligncenter" width="800"] Source: Roblox[/caption] Digital creators interested in earning big have rapidly joined one of the largest virtual economies to date, Roblox. What may be your younger relative’s favorite multiplayer video game has become a pillar in what Lia Haberman, an Insider Top Creator Economy Expert and UCLA Social Media...

01 August, 2023

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