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Prolific social media engagement has given rise to the "influencer phenomenon," where individuals of distinctive character, looks, and talent draw towards themselves a considerable number of spectators. The Influencer Marketing Factory believes that where there's an audience, there's an opportunity to bring any product or service to the spotlight! The Influencer Marketing Factory keeps tabs on all the widely followed YouTube,...

As social media becomes more popular and prominent, it’s even more critical that companies start learning how to advertise online. Two excellent ways to do this are influencer marketing and live shopping. Influencer marketing is a strategy that businesses use to promote their services or products by partnering with social media influencers. Usually, companies look for social media users with large...

If your company is serious about growth, chances are you’ve already started a YouTube channel. YouTube is an amazing platform both for brand awareness and new customer acquisition. With over two billion users each month (nearly a third of the entire internet!) turning to YouTube for their video content, the platform is not to be ignored. But as you watch other companies...

Influencer marketing is insanely popular in most industries due to its effectiveness. According to recent research, over 65% of sports marketers believe that for brands to succeed online, they need to leverage the power of influencer marketing. Sports stars are natural influencers, and social media has provided them with an effective way of getting found online. They can reach, connect with, and...

Introduction Influencer marketing is undoubtedly one of the hottest talking points of modern business in 2021, and it is far more than a buzz phrase. It is one of the most powerful features that can be added to a company’s digital strategy and has the potential to completely transform the brand’s appeal, reach, and engagement. The marketing method has become a huge...

What Is Social Commerce Social Commerce is taking over, studies show it is a $89 billion market currently. In basic terms, it is the process of selling products directly on social media. Through social commerce, the entire shopping experience, from product discovery to checkout, takes place on the social media platform. The current platforms that permit social commerce are Instagram, Pinterest...

When it comes to sponsorships and advertising, the internet has really changed a lot of things. That’s because people are connected with brands in entirely different ways than they were a few decades ago. Previously, if someone had something to sell, they had to interrupt you with whatever you were doing, be it watching a program or reading something. And...

TikTok vs Instagram Reels: Our Study Everyone active on social media has heard all the buzz about Instagram Reels and the similarity to TikTok, both on a style and exposure perspective. While it is a great feature, there is still a huge distinctiveness about TikTok that no platform can mimic. In a current study, our agency The Influencer Marketing Factory analyzed 60...

Every company is aware of the benefits that come with having a great Instagram strategy or being active on Facebook but very few companies have bothered truly investing time and resources into TikTok. Even though it is the sixth-largest social network, TikTok often does not get the attention it deserves. [caption id="attachment_2927" align="aligncenter" width="900"] Source[/caption] The benefits of using TikTok as part of...

If you want to get the word out about your services, a cause, or nearly anything else, social media is one of the best ways to do that. Marketers have been turning to social media more and more over the last several years. They’ve seen impressive spikes in users and engagement—and new platforms come out left and right. There’s always something new...