We Secured 198 Influencers and VIPs for Fever’s Bubble Planet Experience

We Secured 198 Influencers and VIPs for Fever’s Bubble Planet Experience

The Influencer Marketing Factory has been engaged by Fever to amplify the Bubble Planet Experience, a global phenomenon that delivers an unparalleled immersive journey using VR technology, themed environments, fantastical vistas, and a hot air balloon simulation.

The Background

Bubble Planet Experience is a globally renowned event curated by Fever. This exceptional exhibit aims to deliver an unparalleled immersive experience through cutting-edge VR technology, intricately themed rooms, breathtaking landscapes, and a thrilling hot air balloon flight simulator. The prestigious Influencer Marketing Factory has been entrusted by Fever to extend exclusive invitations to prominent influencers, inviting them to partake in the Bubble Experience in London. Their mission is to amplify awareness of this spectacular exhibit across various online platforms.

Influencers are granted the freedom to choose a convenient date and time for their visit to the venue, ensuring their utmost comfort and flexibility. Moreover, they are cordially invited to bring along their loved ones, enriching the experience with shared joy and excitement.

The Solution

We triumphantly extended invitations to numerous influencers spanning various categories, with a particular focus on Family, Lifestyle, Fashion, and Beauty. The resounding success of the Experience was most evident within the Family community, garnering exceptional traction, especially on the Instagram platform. Influencers raved about the sensorial and immersive activities tailored for children of all ages, leaving an indelible impression.

Conversely, influencers from the Fashion and Lifestyle realms were exceedingly enthusiastic about the Instagram-worthy rooms within the venue, showcasing their visually captivating elements. Our efforts resulted in the attendance of 198 creators, boasting an impressive cumulative following of 50.6 million. Notably, a significant portion of these influencers opted to revisit the venue, generating substantial organic content that garnered over 3 million views.

Results

198

Influencers

50M+

Combined Followers

3.7M+

Combined Views

210.4k

Engagements

5.6%

Engagement Rate

Brand Awareness

Campaign Objective

Amazing Influencers and Creators Involved

@drmehakkaur

@drmehakkaur

@melisa__sk

@melisa__sk

@im.j4ckie

@im.j4ckie

@repnicktv

@repnicktv

We successfully invited several influencers from different categories, being the major ones: Family, Lifestyle, Fashion and Beauty. The Experience was a great success across the Family community, specially on Instagram. Influencers gave great feedback about sensorial and immersive activities for kids of all ages. On the other hand, those from Fashion and Lifestyle categories were super enthusiastic about the Instagrammable rooms in the venue. We managed to get 198 creators to the venue with a total of 50.6M following. Many of them ended up booking tickets again and got more than 3M views on organic content created spontaneously by them.

Some Of The Influencers Content

@thefoodbaddie The coolest experience in London at the moment 💭🌙 Bubble Planet 🪐 This place is great for kids and adults alike! Highly recommend visiting for a fun-filled day! 🎟️ From £13.90 for children and £17.90 for adults 📍22 Fulton Rd, Wembley HA9 0TF, UK 🕑 Monday to Thursday from 10 am to 8:00 pm (last session at 7:00 pm) Tuesday closed Friday from 10 am to 9:00 pm (last session at 8:00 pm) Saturday from 9 am to 9:00 pm (last session at 8:00 pm) Sunday from 10 am to 8:00 pm (last session at 7:00 pm) ⚡️ Fully Interactive ⛈️ 11 Thematic Environments 🥽 Virtual Reality #thingstodo #wholesomeactivities #bubbleplanetexperience #immersiveexperience #londonexperiences #thingstodoinlondon #londonkidsspace #londonfunactivities ♬ last xmas – kpopvrycs

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