The video marketing industry has seen a huge rise in popularity over the years, especially with platforms like TikTok & YouTube. These platforms have provided an opportunity for people to make a living by creating content that entertains their audience and informs them about something they're interested in. It's also been an immense opportunity for brands to leverage Influencer Marketing to...
Let's talk about YouTube Shorts. In 2020 YouTube started rolling out its own version of short-form videos to compete with TikTok, YouTube Shorts. YouTube Shorts cater to the preferences of viewers, who increasingly like videos in vertical format and in short length. Over the last year, TikTok has been growing tremendously and, through its success, has popularized this kind of content. In...
What are Virtual Influencers? Virtual influencers are digital computer-generated characters and are created using graphic software. These characters have then been made social media accounts and garnered large followings on many different platforms. The characters, much like fictional story characters, are made to be ‘human-like’ and have their own personalities, interests, and unique features. This allows for users and followers to...
If your company is serious about growth, chances are you’ve already started a YouTube channel. YouTube is an amazing platform both for brand awareness and new customer acquisition. With over two billion users each month (nearly a third of the entire internet!) turning to YouTube for their video content, the platform is not to be ignored. But as you watch other companies...
The success of TikTok has been one of the biggest stories in social media. It revealed an important truth: people love short-form, easily digestible video content they can consume on their phones. Unsurprisingly, other platforms have been quick to catch onto this trend. Instagram Reels is one example — they applied the TikTok formula to their own giant audience. Now, YouTube Shorts...