10 Dec HiSense Scores Big with Influencer Activations at UEFA EURO 2024
The Influencer Marketing Factory joined forces with HiSense to elevate their presence at UEFA EURO 2024™, showcasing the excitement and passion of the tournament through the eyes of an exclusive group of influencers.
The Background
Our agency gathered an exclusive group of influencers chosen to share the excitement and passion of the Euro Cup with their audience, highlighting the star of the show: the 100-inch U8 Hisense TV with amazing features for an experience like no other.
These creators highlighted the standout 100-inch U8 HiSense TV, renowned for its cutting-edge features that deliver an unparalleled viewing experience, captivating audiences worldwide and solidifying HiSense’s position as a leader in display technology.
The Solution
Our agency created two unforgettable activations to bring HiSense’s UEFA EURO 2024™ campaign to life, connecting fans with the excitement of the tournament in innovative ways.
- Watch Parties: We invited influencers from the US, Mexico, and Canada to explore the Hisense Watch Party Fun House, where they captured engaging content highlighting its immersive and interactive experiences.
- Germany Trip: From each country, we selected one influencer to witness football history in the making, live from the Euro Semi-Final Match. By vlogging their experiences and sharing fun and unique moments, they showcased to their audiences the best of what Hisense has to offer for football fans.
Results
12.2k+
Link Clicks
4.2M+
Combined Views
72k+
Likes
Amazing Influencers and Creators Involved
Collaborating with influential football personalities such as @omarfutgol, @alvaro.romero, and the dynamic @box2box.show, we launched a creative campaign that placed HiSense’s innovative technology at the forefront.
These creators infused their unique styles into the initiative, seamlessly integrating HiSense’s message into content that resonated with their audiences. From delivering engaging football commentary to sharing immersive viewing experiences, their authentic approaches amplified HiSense’s presence across platforms, embedding the brand into the core of global football conversations.
@omarfutgol
@chico.barca
@bigmassiveeric
@alvaro.romero
Some Of The Influencers Content
The Influencer Marketing Factory harnessed the power of creator-generated content to spotlight HiSense’s cutting-edge display technology and deep connection to football fans during UEFA EURO 2024™. Through influencer outreach and immersive activations, the campaign not only boosted brand awareness but also drove measurable engagement, positioning HiSense as a global leader in display innovation.
By showcasing the stunning 100-inch U8 HiSense TV at watch parties and capturing the excitement of live matches through influencer-led vlogs, the campaign emphasized the importance of authentic storytelling in the digital era. This strategic partnership reinforced HiSense’s reputation as a trusted and innovative brand, inspiring a global audience to embrace its advanced technology for an unparalleled viewing experience.
@omarfutgol ¡Gracias Hisense por la invitación a la exclusiva fiesta para ver la Eurocopa! #HisenseEurocup #EuroCup2024 #Hisense #HisensePartner #AD @HisenseMxOficial ♬ sonido original – OmarFutgol
@chico.barca ¡Gracias Hisense por la invitación a la fiesta exclusiva para ver la Eurocopa! #HisenseEuroCup #EuroCup2024 #Hisense #HisensePartner #AD @HisenseMxOficial ♬ original sound – FIFA Songs
@box2box.show Thank you @Hisense Canada for the invitation to the exclusive Euros Watch party! #HisenseEuroCup #EuroCup2024 #Hisense #HisensePartner #ad ♬ original sound – Box2Box Show
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