YouTube is a great acquisition channel for Influencer Marketing because it combines together the power of informative or funny videos both for brand awareness and the possibility to drive traffic to a specific landing page or eCommerce thanks to a link placement in the video description.
We focus on your target audience asking you who are your current and potential customers. Only after that, we are able to match your audience with the relevant influencers on YouTube. Our clients have full access to the YouTube influencers’ target demographics and can see which ones are the perfect ones for their campaigns.
After selecting the right YouTube influencers and knowing the goals we want to achieve, it is time to focus on the content! In order to make any Influencer activity successful, you cannot just rely on the Influencers following, you need to think which kind of story you want them to tell for you: that is why we help you structure and execute content marketing activities and make sure that it gathers the users’ attention!
Our YouTubers will create effective videos including a link in the video description in order to drive traffic to your product or service. We will track every click and we will create an extensive report for you at the end of the campaign.
A lot of marketers find it challenging to calculate the accurate ROI of an Influencer Marketing Campaign. Thanks to our expertise and tools, we are able to calculate it! We will provide you extensive reporting, analytics and metrics for any of our activities. For example, if your main goal is to drive users to an eCommerce, we will track all visits, clicks and custom promo-codes usage. In this way, our clients have a funnel that will showcase how many users we have reached, how many we engaged, how many became leads and ultimately how many bought your product!