Creator Economy Report

Published: September 2021

    What Is The Creator Economy?

    The creator Economy is a class of businesses built by more than 50 million content creators, curators, social media influencers, bloggers, and videographers that use software and finance tools to assist them with their growth and monetization.

    Table of contents

    1. What is the Creator Economy?
    2. Creators’ and Users’ Surveys
    3. Social Media and The Creator Economy
    4. Creator Economy’s Platforms and Tools
    5. Case Studies
    6. Quotes from experts

    About us

    We are a global influencer marketing agency that helps brands engage with Gen Z & Millennials on TikTok, Instagram and YouTube.

    Some of the experts featured in our report

    Exclusive quotes for The Influencer Marketing Factory

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    Jack Conte, CEO

    Jack Conte, CEO

    “Creators are about to have leverage, control, and political and cultural influence to a degree that is unprecedented. The affordability, accessibility, and ubiquity of creation tools, coupled with the level of global connectivity of individuals is creating an irreversible movement in favor of explosive creativity. It’s never been a better time, in the history of humans, to be a creator. If you like to make things and you want to have a voice — NOW is the time to be alive.”
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    Dmitry Shapiro, CEO

    Dmitry Shapiro, CEO

    “Over the next few years, we will see a new generation of creators start to take advantage of these new creator economy tools, and redefine what it means to be a creator. While today we see very few creators making enough money to quit their jobs to be professionals, a middle class of creators will form, allowing hundreds of millions more creators to flourish.”
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    Cole Mason, CEO

    Cole Mason, CEO

    “Pearpop is the first and only marketplace for social collaborations, empowering creators to monetize their following and grow their presence with authentic content. Pearpop was born out of the idea that social capital and monetization should be democratized and today, tens of thousands of creators (with every size following) rely on us to transform their social media into a business through collaborations, while brands leverage us for raising awareness and reaching their goals.”
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    Sima Gandhi, CEO

    Sima Gandhi, CEO

    “Creators are the next generation of small businesses. However, many creators lack access to capital and business tools to help them reach their full business potential. Just as better editing software and cameras enabled reduced the barriers to entry around content creation, we believe there’s an opportunity to make it easier to set up a creator business. The entire creator economy is growing, with larger amounts of advertising and platform money each year. This means that the big creators are growing, but importantly, so too are the mid to longtail of creators that make the creator economy vibrant. We’re excited about our role in making the creator economy a core part of the global economy.”
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    Jane Stecyk, SVP, Marketing

    Jane Stecyk, SVP, Marketing

    “Being in a community is the best way to navigate a rapidly changing world — it helps us learn quicker, adapt, and find support and accountability from like-minded people. Because of the dramatic results people experience by being part of communities, they’re also the secret to modern entrepreneurship — an entrepreneur who builds a community-powered business is able to build a more sustainable, scalable business.”
    Anthony Zaccaria, Alex Zaccaria, Nick Humphreys - LinkTree founders

    Anthony Zaccaria, Alex Zaccaria, Nick Humphreys - LinkTree founders

    “Our commerce offerings are ever growing, meeting creators where they need it most. Our most recent feature we introduced onto the platform is Music Link, which automatically displays the same song or album across all music streaming services to let users listen to content on their preferred platform, thus boosting streaming possibilities.
    We will continue to roll out creator-focused partnerships, feature expansions, and product developments to ensure Linktree continues to be a launchpad for creators.”