What is Influencer Marketing?

Influencer Marketing involves a brand collaborating with an online influencer to market one of its products or services.

What is Influencer Marketing?

Influencer Marketing involves a brand or a company working with an influencer to sponsor one of its products or services. Some influencer marketing collaborations aim to sell more products or download an app, other times brands simply work with influencers to improve brand awareness.

Influencer Marketing is, actually, not a new phenomenon. In fact, Influencer marketing works because people are influenced by people and other peers, and find word-of-mouth to be the most trusted source for recommendations.

Nowadays more than ever, consumers and online users are choosing to listen to each other over brands. That’s why influencers and influencer marketing are so powerful. They are trusted individuals with loyal followings across digital platforms.

At The Influencer Marketing Factory, we’re the experts in influencer marketing

We can support your company and your brand in influencer marketing activities that will:

  • Generate brand awareness
  • Increase conversions and sales
  • Drive traffic to a landing page, eCommerce or app

Want to learn more about influencer marketing?

The Influencer Marketing Factory is a global Influencer Marketing Agency that can support your brand on TikTok, Instagram and YouTube.

Our agency is  already working with great brands such as Sony Music, Universal Music, Warner Music., Google, Snapchat and many more.

This is what we will help you with:

  • Storytelling and KPIs
  • Influencer identification
  • Contracting and management
  • Influencer marketing campaign execution
  • Reporting and analytics
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