TikTok Advertising is a great way to combine together brand awareness, engaging UGC videos, and conversions. TikTok’s powerful, viral, and trendy videos make it one of the best social media channels for Influencer Marketing. As a top-rated TikTok Influencer Marketing Agency, we will help you make the best TikTok Ads.
By researching competitors, analyzing previous campaigns, and creative thinking, we identify your audience, highlight your unique selling points, and investigate diverse content strategies.
We choose fitting influencers based on your audience needs and seek the precise content style that aligns with your goals.
We adjust the content, create multiple versions, and perform A/B tests on TikTok to determine the most engaging videos.
We launch ads to set a standard Cost Per Acquisition (CPA) for our targeted campaign, then refine the top-performing ads to craft highly effective variations.
Get in front of targeted users that will click on your TikTok Ads. We can include demographics info such as gender, age, location, languages and interests. Tell us your target audience, and we will create TikTok Ads to reach your goals.
TikTok placement support 3 promotional objectives
Supported bidding methods
You can select from the four bidding methods:
The Influencer Marketing Factory is one of the most globally-recognized TikTok Influencer Marketing Agencies.
Our agency is already working with great brands such as SONY Music, Universal Music, Dunkin’, Hasbro, Amazon, UnitedHealth Group, BudLight, Bumble, Warner Music Group., Google, Snapchat, Vestiaire Collective and many more.
This is what we will help you with:
With numerous ad formats to choose from, brands can effectively reach their target audience. Below, we explore different types of TikTok ads to help you make an informed decision for your next campaign.
TopView Ads are the first thing users see when they open the TikTok app. These full-screen ads last up to 60 seconds and offer a high-impact visual experience. They are perfect for brand awareness campaigns due to their prominent placement.
In-Feed Ads appear as users scroll through their “For You” feed. These adverts can also be up to 60 seconds long and allow for direct interaction, such as likes, comments, and shares. They are excellent for driving user engagement and can include a call-to-action (CTA) button.
Hashtag Challenges encourage user-generated content by asking users to participate in a challenge based on a specific hashtag. This format is highly interactive and can go viral quickly, offering brands massive exposure and engagement.
Branded Effects allow advertisers to create interactive elements, such as stickers or filters, that users can incorporate into their own videos. These effects can be customized to fit the brand’s identity and offer a fun way for users to engage with a product or service.
Brand Takeovers are full-screen adverts that appear when a user first opens the TikTok app, similar to TopView Ads but with a shorter duration. These ads are exclusive to one brand per day, offering unparalleled visibility.
Carousel Ads let advertisers display multiple images or videos in a single ad, each with its own clickable link. This format is ideal for showcasing a range of products or telling a multi-part story.
Spark Ads enable brands to amplify existing organic posts by turning them into ads. This format allows for a more authentic connection with the audience, as the content already has social proof in the form of likes and comments. Click here for more information on how The Influencer Marketing Factory can assist with TikTok Spark Ads.
TikTok stands as the fastest-expanding social media channel, making it the perfect environment to reach a Gen Z audience. With the ability to collaborate with thousands of premier creators to promote your brand, this platform offers an extensive team of influencers skilled in maximizing its potential. If you’re looking to engage more customers in a new target market, TikTok can assist you in that endeavor.
If your company aims to engage a younger demographic, TikTok is an ideal fit. With over 1 billion monthly active users, neglecting this platform in your marketing strategy could mean missing significant opportunities.
A minimum daily budget of $50 for the campaign ($20 for the ad group) is required. However, investing more can lead to increased impressions, traffic, and conversions.
TikTok is a leading medium for featuring ads that can enhance results, whether you define conversions as sales (for e-commerce or DTC brands) or app installs. At The Influencer Marketing Factory, we have successfully helped various companies amplify their TikTok advertising, achieving impressive ROAS.
Both platforms have the potential to yield results for your company. A definitive choice between the two requires a thorough understanding of your objectives, target audience, and specific challenges. It’s worth noting that these two PPC platforms don’t have to be mutually exclusive.
The TikTok Ads Manager platform empowers your business to zero in on exact audience segments. You can tailor your targeting based on criteria such as location, interest, age, device type, behavior, and interactions.