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From Fashion Bloggers to Award-Winning Designers Before there were dancing TikTok stars, there were style-savvy bloggers and lifestyle creators. Fashion bloggers worldwide shared their favorite fashion finds, runway reviews, and styled collections from their personal closets. The new age of Instagram in the early 2010s introduced an innovative approach to curating and sharing fashion-related content for bloggers. Storytelling and unique creative...

20 August, 2024

If you downloaded TikTok a few years ago, when it was fairly new, you’d definitely remember your feed being filled with those awkward dance and lip-sync videos. Finding anything worthwhile besides entertainment was next to impossible. However, times have changed, and the app has evolved for good reasons. According to Forbes, GenZs (who make up the majority of users) nowadays are...

12 July, 2024

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1709572195028{padding-top: 20px !important;padding-bottom: 20px !important;}" z_index=""][vc_column][vc_custom_heading text="The Influencer Marketing Factory partnered with ALG to transform travel aspirations into social media sensations, spotlighting Caribbean and beach vacations, and nurturing a community captivated by wanderlust." font_container="tag:h2|text_align:center" google_fonts="font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal" css=".vc_custom_1710446497913{padding-top: 40px !important;}"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column width="1/2"][vc_custom_heading text="The Background" google_fonts="font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:600%20bold%20regular%3A600%3Anormal"][vc_empty_space][vc_column_text]ALG, a leading...

14 March, 2024

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1709572195028{padding-top: 20px !important;padding-bottom: 20px !important;}" z_index=""][vc_column][vc_custom_heading text="The Influencer Marketing Factory leveraged influencers to rebrand Sallie Mae as a learning hub beyond loans, focusing on peer-to-peer advice and personal growth, thus transforming student perceptions and fostering a trusted community." font_container="tag:h2|text_align:center" google_fonts="font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal" css=".vc_custom_1710442805573{padding-top: 40px !important;}"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column width="1/2"][vc_custom_heading...

14 March, 2024

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1709572195028{padding-top: 20px !important;padding-bottom: 20px !important;}" z_index=""][vc_column][vc_custom_heading text="The Influencer Marketing Factory collaborated with influencers and content creators to craft engaging videos showcasing O-Cedar's products' practicality in everyday life. Additionally, they guided O-Cedar through TikTok's verification process, resulting in the brand earning a coveted blue badge." font_container="tag:h2|text_align:center" google_fonts="font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal" css=".vc_custom_1709766953158{padding-top: 40px !important;}"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no"...

06 March, 2024

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1709572195028{padding-top: 20px !important;padding-bottom: 20px !important;}" z_index=""][vc_column][vc_custom_heading text="The Influencer Marketing Factory has been engaged by Fever to amplify the Bubble Planet Experience, a global phenomenon that delivers an unparalleled immersive journey using VR technology, themed environments, fantastical vistas, and a hot air balloon simulation." font_container="tag:h2|text_align:center" google_fonts="font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal" css=".vc_custom_1709738693331{padding-top: 40px !important;}"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid"...

06 March, 2024

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1709572195028{padding-top: 20px !important;padding-bottom: 20px !important;}" z_index=""][vc_column][vc_custom_heading text="The Influencer Marketing Factory was commissioned by ASUS to promote the new Zenbook 14X OLED. The campaign utilized influencers to highlight the laptop's features and performance, leveraging social media platforms to reach tech enthusiasts and potential customers effectively." font_container="tag:h2|text_align:center" google_fonts="font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal" css=".vc_custom_1709576460457{padding-top: 40px !important;}"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no"...

04 March, 2024

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1709572195028{padding-top: 20px !important;padding-bottom: 20px !important;}" z_index=""][vc_column][vc_custom_heading text="Hyundai hired the Influencer Marketing Factory to run a campaign centered around the launch of their new vehicle - Hyundai SANTA FE. Influencers were to attend the launch in New Mexico and shoot their content to post across Instagram, TikTok & YouTube promoting the new vehicle."...

04 March, 2024

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1651945611949{padding-top: 50px !important;padding-bottom: 50px !important;}" z_index=""][vc_column][vc_custom_heading text="The Influencer Marketing Factory partnered up with Ren Skincare to raise brand awareness and drive conversions for Ren’s Evercalm Rescue Mask." font_container="tag:h2|text_align:center" google_fonts="font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal" css=".vc_custom_1651960920654{padding-top: 40px !important;}"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column width="2/3"][vc_custom_heading text="Results" font_container="tag:h2|text_align:center" google_fonts="font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:600%20bold%20regular%3A600%3Anormal"][vc_empty_space][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="1/3"][icons icon="fa-users" size="fa-4x" type="normal"...

16 February, 2024

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