What is Social Commerce? Social Commerce is the process of selling products directly on social media. The entire shopping experience, from product discovery and research to the check-out process, can happen without the consumer having to leave the social media platform. Features like the “buy now” button or autofill payments remove the friction from the consumer journey, thus making the...
TikTok vs Instagram Reels: Our Study Everyone active on social media has heard all the buzz about Instagram Reels and the similarity to TikTok, both on a style and exposure perspective. While it is a great feature, there is still a huge distinctiveness about TikTok that no platform can mimic. In a current study, our agency The Influencer Marketing Factory analyzed 60...
Every company is aware of the benefits that come with having a great Instagram strategy or being active on Facebook but very few companies have bothered truly investing time and resources into TikTok. Even though it is the sixth-largest social network, TikTok often does not get the attention it deserves. [caption id="attachment_2927" align="aligncenter" width="900"] Source[/caption] The benefits of using TikTok as part of...
If the success of TikTok showed us anything, it’s that people have an appetite for short-form video content. Other platforms are paying attention, too. Instagram recently announced its new feature — Instagram Reels — which plays a similar role to TikTok and could well be a valuable tool for marketers in the near future. According to its own data, TikTok has...
What is CapCut? "CapCut is a free all-in-one video editing app that helps you create incredible videos." says the official description on Google Play. CapCut was launched in the Chinese market as “Jianying”. The app has been in the Top 10 Worldwide (Non-Game) Most Downloaded Apps in 2019. CapCut video templates make creating trendy meme content easy and engaging for brands with the...
What is Viamaker Editor App? [caption id="attachment_2299" align="aligncenter" width="1024"] Viamaker Editor App Screens[/caption] Viamaker is a video editing app that allows users to edit their videos by adding effects and filters, trimming them and adding subtitles. Viamaker was originally created by Shenzhen Lianmeng Technology Co. Ltd, a company that Bytedance acquired in 2018 for $300 million. Viamaker is a great and free video-editing...
Traditional media is becoming less efficient. More and more consumers are turning to social networks like YouTube, Facebook and Instagram for entertainment, news, and information. Influencer agencies offer brands an effective way to target consumers by taking advantage of the large interactive audience under the world's leading social media influencers. There are many influencers, ranging from large influencers like celebrities to...
Nomination Our agency is proud and happy to say that our work has been recognized by The Drum's judges and it is officially a finalist of The Drum Marketing Awards USA 2020. The Drum Marketing Awards recognizes the best and most effective marketing from brands and agencies right across the US and our work has been chosen amongst this select group. Our TikTok...
During a time when social media is one the most prominent connections to the outside world, we’re living for the endless amount of content digital creators are supplying. It’s even nicer to see them tapping into their creative juices to find ways to spread joy. Portland based, video-prodigy, Andi Aston, is an absolute wizard and one of the most innovative creators...
Our influencer marketing agency interviewed some TikTokers and collected the Best TikTok Tips & Tricks everyone should know and use in order to get more followers, increase the chance to get featured on the For You Page and how to create a long-term growth strategy. [message type='normal' icon='fa-envelope' icon_color='' icon_size='fa-lg' icon_background_color='' custom_icon='' background_color='#f2f2f2' border_color='' close_button_color=''] If you want to be featured on...