04 Aug TikTok Shops for eCommerce: Everything You Need to Know
Summary
More and more, we’re seeing brands and creators benefiting from TikTok Shops, and we couldn’t be more excited about it. TikTok Shops allows brands and creators to make more money while using a platform that they already love. As a brand, if you have had success on TikTok, we would recommend exploring the opportunities that TikTok Shops presents.In this insightful blog post, we’ll cover everything eCommerce brands should know about TikTok Shops in order to allow you, as a product seller, the opportunity to increase your revenue this year and beyond.
Why Use TikTok Shops
TikTok Shops – Source: TikTok
One of the reasons TikTok Shops is rising fast in popularity is the ability to provide consumers with an in-app shopping experience. Have you ever heard some of your team members in marketing talk about needing to reduce the number of “abandoned carts” the brand gets on a month-to-month basis? It’s no secret that the more complicated the checkout experience, the more likely users are to abandon their carts, and this results in lost revenue for brands.
Using TikTok Shops will allow you to create a seamless shopping experience. It effortlessly helps remove any objections because when the consumer sees a product they like, they can proceed with the purchase directly in TikTok Shop.
TikTok Shops – Source: TikTok
If we were to ask you to look at your data and tell us how many abandoned carts you got last month, what would that look like? Now, if we flipped the script and had you try TikTok Shops, you’d likely see an increase in sales in the coming months as you would essentially be improving the overall shopping experience for your customers. Wouldn’t that be great?
Beyond a better checkout experience, TikTok Shops equips brands like yours with the tools they need to succeed. You’ll find educational content to learn the ins and outs of the platform. And remember, the more engaging your content is, the more you’ll build your community and the more eyes you’ll get on your products. More eyes on your business and a better shopping experience is a win-win in our books.
Increase Your Reach & ROI With Influencer Marketing
Source: The Influencer Marketing Factory
Aside from helping you reduce your abandoned carts, there are a number of ways to use TikTok Shops to increase your influencer marketing ROI (Return On Investment.) One of these marketing tactics is by partnering with an influencer. Since influencers have engaged audiences, who follow them for advice on various topics, they have a big influence on purchasing power.
To increase your ROI with influencer marketing and TikTok Shops you should:
- Partner with an influencer in your niche.
- Partner with an influencer who has great engagement vs. only going for vanity metrics.
- Ask them to review previous campaigns or discuss their experience in general.
- Ensure that the overall views and style of the influencer align with your brand.
- Consider working with an influencer marketing agency. Since they likely have a network of trusted influencers.
- Understand that it’s a process that will likely require ongoing efforts. Remember that it’s an ongoing process but it’ll be worth it.
- Remember that no marketing tactic can fix a business, should leverage influencer marketing to propel your reach and increase your ROI, not as a last-ditch effort to promote a product if you’ve never made a sale in the past. You can use influencer marketing for new products, but speak to a marketing professional about expectations.
- Do research to identify what’s trending but remember that your unique value proposition is what makes your brand unique and desirable to your potential customers.
- Remember that no two strategies are the same, don’t try to copy others in your niche; you can leverage what they do as inspiration but you should focus on what makes you and your brand unique.
- Review your data on an ongoing basis. Data is the key to success. It tells a story and allows brands to identify what’s working and what’s not. Follow the story your data tells you.
- Build a strong relationship with your influencers. Just like you are running a business, influencers take collaborations seriously. Just as you would expect them to follow through, you should do the same. Since influencers have a lot of influence online (no pun intended), the last thing you want is to be late on your payments or not follow through on your end of the agreement.
As you can see, there are multiple things to consider when it comes to increasing your ROI with influencer marketing. Establishing standard operating procedures and creating a good experience for the influencers you partner with can help in making this a long-lasting professional partnership to benefit both the influencer and your brand.
TikTok Shops Tips Every Brand Should Consider
TikTok Users Worldwide – Source: Insider Intelligence
TikTok Shops is exciting; it can drive a lot of revenue opportunities for brands, and it’s being adopted more and more. We love TikTok Shops a lot as it goes hand-in-hand with the increasing adoption of the platform.
Embracing TikTok Shops can be a game-changer for brands seeking to tap into the ever-growing potential of this dynamic platform. There are several essential tips that every brand should consider when using the app.
Authenticity
The audience on TikTok values authenticity above anything else. When we review rival videos and growing brands and observe fast growth on the platform, the one thing that all videos have in common is that they feel authentic. Creating authentic content means not being afraid to show up during the good or the bad. As a brand, it could mean being comfortable sharing your journey, your growth and even the challenges that you’ve overcome. Authentic content on TikTok fuels conversations and that, in turn, fuels growth.
Be Open to Trends
Source: TikTok
We often see brands use trends for their in-feed shoppable videos. As we’ve said before, as long as you add your own spin to a trend, it can be extremely beneficial. There are various ways to identify trends on TikTok. You can look at trending hashtags; you can keep a pulse on trending videos from popular creators, knowing that these videos have a high chance of going viral and creating a trend. You can also create your own trends as you grow your audience.
Keep Your Content Short and Sweet
Source: Ad Age
To have success with your short-form videos, you have to get used to the idea that you only have a few seconds to capture your audience’s attention. This is the moment when they will decide if they want to keep watching your video or keep scrolling. So, not only do you have to keep your videos short, but you also have to entice your viewers with a hook.
Take Influencer Marketing Seriously
There are a lot of established influencers and creators who use TikTok that are always ready to collaborate with brands for their marketing efforts. If you really give influencer marketing a fair chance in 2023, you could see significant growth in the months to come. The best part? Growing a community and brand awareness with influencer marketing has the opportunity to drive evergreen growth for your brands.
Use Storytelling to Showcase The Benefits
Source: Allure
Instead of solely focusing on product features, brands should emphasize the benefits and value their products bring to their customers. Demonstrating how the product can solve a problem or enhance an experience will resonate with potential customers. Don’t be afraid to reach out to customers and ask if you can share their story. Show what life was before and after using your product. What benefit did your customer experience?
Optimize your in-feed shopping videos for Mobile
TikTok is a vertical video platform, and your horizontal videos or videos not optimized for Mobile aren’t going to deliver the best results for your brand. An optimized mobile video includes a hook, and captions along with a call-to-action. Your video should also take your audience on a journey.
Understand the Seller Center
TikTok Shops wants you to succeed! Your success benefits them as well, and they provide you with all the tools needed in the Seller Center. When navigating the seller center, you’ll be able to learn how to navigate the platform, you’ll learn about user management, you’ll learn about ads and analytics. These are all features that you should learn to have success. You’ll also learn about new Seller Missions, which are fun challenges to help sellers grow and earn on the platform.
Last Words On TikTok Shops
TikTok Shops has opened up new avenues for brands to connect with their target audience and drive sales through a positive shopping experience. By embracing authenticity, staying on top of trends, and utilizing influencer marketing, brands can effectively leverage this platform’s immense potential.
Engaging with the TikTok community, optimizing content for mobile viewing, and analyzing performance metrics are key elements for building a successful TikTok Shops presence.
We predict that we’ll see a rise in brands and product sellers who will explore the potential of using TikTok Shops, which will then also create a need for more influencer marketing partnerships.