Influencer Marketing

Shifting to the “Big Screen” A Growing Preference for Longer Content & Bigger Screens [caption id="attachment_8515" align="alignnone" width="1024"] YouTube (11.1%) is the #1 streaming platform on TVs, as per Nielsen.[/caption] The rise of content creators and influencers is no longer confined to social media feeds. Influencers are increasingly shifting from creating vertical-focused content to longer videos on bigger screens. Platforms like YouTube have...

11 July, 2025

The Rise of Athletes as Influencers [caption id="attachment_8476" align="alignnone" width="1024"] Learn more about how athletes are shaping the creator economy![/caption] Athletes on Your Social Feed Today, athletes aren’t just competing on the court or the field–they’re battling for the top spot on your social feed and the best brand partnership deals in the creator economy. The concept of athletes as influencers is nothing...

09 July, 2025

It’s no secret that influencers are the new celebrity class, and partnering with them can be a goldmine for your brand. But while their reach and charm may draw you in, there’s one thing that could trip up even the savviest of marketers: the lack of clear, iron-clad contracts. Without them, things can get messy. For instance, think of unpaid...

04 June, 2025

In an age where news spreads in seconds, a brand’s reputation can be at risk with a single misstep. Whether it’s a product recall, a social media blunder, or a more significant controversy, crisis management requires swift, strategic action. One increasingly effective approach is using influence to repair a brand reputation, reshape the narrative, and regain trust. However, keep in mind that...

04 June, 2025

The Rise of K-Beauty [caption id="attachment_8449" align="alignnone" width="1024"] Celebrity Kylie Jenner was one of many stars who visited Medicube’s Glowland Pop-Up.[/caption] According to data from Future Market Insights, the global K-beauty industry is projected to surpass $11.2B in market value by 2025, driven by high international demand for innovative, high-quality skincare and cosmetics. By 2035, the global K-beauty industry market value is...

04 June, 2025

LinkedIn is no longer just a platform for resumes and job searches. It has evolved dramatically into a thriving professional network where connections, content creation, and brand growth flourish. Professionals worldwide leverage LinkedIn to build their personal brands, share valuable insights, and engage in meaningful discussions. This shift has paved the way for influencer marketing on LinkedIn, creating expansive opportunities...

05 May, 2025

Introduction [caption id="attachment_8394" align="aligncenter" width="1024"] Finance influencers are dominating social media![/caption] The Impact of Influencer Marketing From the latest beauty products to must-visit travel destinations, influencers across the globe leverage the power of word-of-mouth and relatability to promote their favorite products. Influencer marketing began to take flight in the early days of Instagram and the golden age of YouTube, but now, TikTok is...

27 March, 2025

What Is TikTok Live? [caption id="attachment_8386" align="aligncenter" width="1024"] Source: Bark[/caption] TikTok Live is the ultimate hub for brands, creators, and users to authentically interact in real-time. As described by TikTok, brands and creators on TikTok Live have special access to features like effects, multi-guest hosting, moderation, and LIVE Gifts. Users joining TikTok Lives can engage with hosts by "subscribing to their LIVE...

26 March, 2025

A New Chapter Begins: TikTok Agency Partner Badge Unveiled! 🎉 We’re thrilled to announce that The Influencer Marketing Factory has officially earned the coveted TikTok Agency Partner badge! This milestone is more than just an accolade—it’s a testament to our team’s dedication, creativity, and expertise in TikTok influencer marketing. We are beyond excited to share this achievement with our incredible team,...

06 March, 2025

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