By now you must have heard about TikTok platform from other people or seen an advert initially featured on the platform. Perhaps you have seen looping videos on your social media feeds such as Instagram and Facebook featuring the TikTok app. Naturally, digital marketers want...
TikTok and Influencer Marketing: Calvin Klein Last Campaign The introduction of the new campaign by Calvin Klein is a paradigm shift aimed at improving the company's sales position. The brand has had a rough patch in the last months in terms of sales. In a move...
eSports Influencer Marketing 101: What, Why and How [caption id="attachment_677" align="alignnone" width="1024"] Jamie McInall at Pexels[/caption] Sport and brands looking to promote their products have always gone hand in hand since, well, ever. It's neither a new concept nor an exhausted one. The only element of this...
TikTok has been creating a buzz in the last few years and continues to with it's whopping 500 million growing every day. Let's recap, Tiktok was launched in 2016 as a video platform where people could share and edit videos. Since then it has garnered...
It's important to acknowledge that videos are the holy grail of influencer marketing. It shouldn't come as a surprise to anyone especially to people with sizeable experience in marketing that influencer marketers are taking to TikTok. You have probably seen it in the news, seen...
The year's washing away fast. Annual predictions are amassing a following and influencer marketers reshaping their strategies with regard to top influencer marketing trends. Recently, influencer marketing has attracted more attention and become more scrutinized and controversial courtesy of the transgressions that riddled companies such...
The Power Of Influencer Marketing: What is influencer marketing? The Growth of Influencer Instagram Marketing Why is Influencer Marketing so popular and effective on Instagram? The Cost-effectiveness in Influencer Marketing Why does Instagram Influencer Marketing Work? Why is Influencer Marketing Important? Why should you include...