If you are considering a professional photoshoot for your next influencer marketing campaign, you may want to hold off as there may be another option. Influencer marketing relies on authenticity, a factor that cannot be obtained by a professional photoshop. These costs can incur up to...
It seems like influencers are everywhere these days. We see them posting images on Instagram, hosting live streams on Facebook, and uploading product reviews on YouTube. It’s no secret that influencers have an effect on consumer habits. In fact, this undeniable power has prompted 73% of...
What is TikTok? Originated in China and firstly named as Douyin, TikTok is one of the most downloaded apps of 2018-2019. It is still known as Douyin in China, with the international name of TikTok. This is an app that allows anyone to create short videos. Who Is...
We strive to deliver quality and value for each of our clients, and we are excited to share that we have been recognized for it. We are now featured as one of the top social media marketing agencies in Miami on Clutch. Clutch is a...
By now you must have heard about TikTok from other people or seen ads on other social media. Perhaps you have seen looping videos on your social media feeds such as Instagram and Facebook featuring the TikTok app. Naturally, digital marketers want to delve deeper...
TikTok and Influencer Marketing: Calvin Klein Last Campaign The introduction of the new campaign by Calvin Klein is a paradigm shift aimed at improving the company's sales position. The brand has had a rough patch in the last months in terms of sales. In a move...
eSports Influencer Marketing 101: What, Why and How [caption id="attachment_677" align="alignnone" width="1024"] Jamie McInall at Pexels[/caption] Sport and brands looking to promote their products have always gone hand in hand since, well, ever. It's neither a new concept nor an exhausted one. The only element of this...
TikTok has been creating a buzz in the last few years and continues to with it's whopping 500 million growing every day. Let's recap, Tiktok was launched in 2016 as a video platform where people could share and edit videos. Since then it has garnered...
It's important to acknowledge that videos are the holy grail of influencer marketing. It shouldn't come as a surprise to anyone especially to people with sizeable experience in marketing that influencer marketers are taking to TikTok. You have probably seen it in the news, seen...
The year's washing away fast. Annual predictions are amassing a following and influencer marketers reshaping their strategies with regard to top influencer marketing trends. Recently, influencer marketing has attracted more attention and become more scrutinized and controversial courtesy of the transgressions that riddled companies such...