TL;DR Holiday 2026 is big and social-led. NRF forecasts US holiday sales of $1.013 trillion (up 4.2%), and Adobe expects a record $275.1 billion online. Adobe also expects affiliates (including influencers) and social media to gain the most share of online revenue this season. Creators shape the gift list. Social media ties physical stores as the top source of gift...
Choosing a full-service influencer marketing agency comes down to five things: proven strategy, creator sourcing and vetting, campaign execution, measurement you can trust, and a team that fits how your brand works. Get those right and an agency becomes an extension of your marketing team. Get them wrong, and you pay for a lot of posts with very little to...
TL;DR Meta Partnership Ads let a brand run ads on Facebook and Instagram that show both the creator's and the brand's names, using the creator's post or content made for the brand. TikTok Spark Ads let a brand promote a creator's existing TikTok post as an ad, with the creator granting access through an authorization code. Both keep the creator's...
TL;DR Agency: best when you want strategy, creator relationships and execution handled for you, and you'd rather buy expertise than build it. Platform (SaaS): best when you already have people who can run campaigns and need software for discovery, outreach, tracking and payments. In-house team: best when influencer marketing is a core, always-on channel and you can afford to hire...
LinkedIn Marketing 2026 Trends [caption id="attachment_10216" align="alignnone" width="1024"] Alessandro Bogliari, MJ Jaindl, and Dani Markovits discuss what’s working on LinkedIn in 2026, from algorithm updates and authentic storytelling to AI-generated content and audience engagement.[/caption] The Current State of LinkedIn In a recent LinkedIn Live session, industry leaders Alessandro Bogliari (CEO & Co-Founder, The Influencer Marketing Factory), Dani Markovits (Chief Commercial Officer of Shake...
This June, Jimmy Donaldson, aka MrBeast, became the first creator to surpass 500M subscribers on YouTube, with his holding company, Beast Industries, valued at $5.2B. The biggest names in the creator economy now run major entertainment studios, product lines, and media companies. As Sean Atkins, CEO of Dhar Mann Studios, told Net Influencer, content creators are now “building real media...
Finding the right creator used to mean hours of scrolling, spreadsheets full of handles, and a lot of gut instinct. In 2026, more and more of that work starts with a prompt. Marketers can now paste a campaign brief into a search bar, upload a mood board, or describe the “vibe” they’re after and get back a shortlist of creators...
For years, influencer marketing was measured in reach. How many followers, how many views, how many likes. That math is changing and changing fast. Buyers, especially in B2B, have gotten better at producing polished brand messaging and are looking for people who actually know what they’re talking about. Enter the thought leader creator: a professional with real expertise who shares it...
Influencer marketing delivers an average return of $5.78 for every $1 spent (Archive). But most brands leave significant value on the table by treating each creator post as a one-off asset. A single influencer video, photo, or review can fuel paid ads, email campaigns, product pages, and in-store displays for months after it goes live. 98% of brands now repurpose creator...
The global influencer marketing market is projected to reach $40.51 billion in 2026, up from $31.07 billion in 2025, a single-year jump of over 30% (Mordor Intelligence). Yet the way B2B and B2C brands deploy influencer marketing couldn't be more different. From the platforms they choose to the budgets they allocate, the strategies diverge at nearly every level. At The Influencer...