Welcome back to our Influencer Marketing Chat series, where you can hear about the people behind our clients! Lauren Banks is today's client interview feature. Lauren is a marketing analyst at ExeGi Pharma, a biotechnology company focused on the development and commercialization of live biotherapeutic and probiotic medicines. We could not be more excited to interview her! From my understanding, you...
Hi and welcome to our Influencer Marketing Chat series, where you can hear about the people behind our clients. Daniella Capodilupo is today's client interview feature. Daniella is an influencer marketing manager for North America at Preply, which is one of the top language learning app and e-learning platforms recognized worldwide. As of 2022, Preply connects over 140,000 tutors, teaching 50...
If you're like most business owners, you're always looking for new ways to grow your company. You may have tried social media marketing, but are you using TikTok? TikTok is a fast-growing social media platform that can be a great way to reach more customers and grow your business. With more than 1 billion active users as of September 2021, it's no...
Gone are the days when having a solid Instagram presence is enough to make an impact. In today's social media landscape, you need to be where your audience is spending their time, and that's on TikTok. TikTok is one of the fastest-growing social media platforms with over 1 billion active users. If you're not using TikTok to reach out to your...
Want to know how to grow on TikTok in 2022? We’re glad you’re here. In this blog post, we will share how you can grow on TikTok by outlining some actionable strategies and some of the best TikTok growth tips. Did you know that TikTok users spend more than 850 minutes on the app each month? This means that the average...
What are Virtual Influencers? Virtual influencers are digital computer-generated characters and are created using graphic software. These characters have then been made social media accounts and garnered large followings on many different platforms. The characters, much like fictional story characters, are made to be ‘human-like’ and have their own personalities, interests, and unique features. This allows for users and followers to...
What is Social Commerce? Social Commerce is the process of selling products directly on social media. The entire shopping experience, from product discovery and research to the check-out process, can happen without the consumer having to leave the social media platform. Features like the “buy now” button or autofill payments remove the friction from the consumer journey, thus making the...
With the growing prevalence of social media, content creators have created a new economy that essentially has no glass ceiling – The Creator Economy. There are over 50 million content creators (2020 Report by SignalFire), including social media influencers, bloggers, and videographers who use software and finance tools that assist in their growth and monetization. Creators who are able to...
With 1 billion monthly active users, when an average person spends 58 minutes a day on the platform, Instagram has become a good marketing channel for businesses that want to warm up potential customers' interest in their brand and products. As a result, Instagram is a solid lead-generation tool for businesses of all sizes and niches. However, 25 million businesses fight for...
Social Media and Influencer Marketing create a unique nexus between brands and consumers - one that hasn’t been replicated anywhere else in the history of digital sales. The influencers bring their unique talents and skills on board to create fun, exciting content that engages their audience. This helps them provide interesting recommendations which may be useful to their niche audience. Brands can...