How to Grow on TikTok in 2022

How to Grow on TikTok in 2022

Want to know how to grow on TikTok in 2022? We’re glad you’re here. In this blog post, we will share how you can grow on TikTok by outlining some actionable strategies and some of the best TikTok growth tips.

Did you know that TikTok users spend more than 850 minutes on the app each month? This means that the average user spends just over 14 hours per month on the app. This gives brands a unique opportunity to position themselves and get discovered by both current and new customers. Furthermore, more users with purchasing decision power now use the app more than ever.

Ready to learn how to grow on TikTok in 2022?


  • Know Your Audience
  • Make Creative, Relatable Content
  • Create Quality Content
  • Work With a Reputable Agency
  • Use Hashtags
  • Be Consistent and Engage with Your Audience
  • Consider Leveraging Influencer Marketing

Know Your Audience

Statistic: Number of first-time TikTok installs from 2017 to 2021 (in millions) | Statista

Find more statistics at Statista

Knowing your target audience is a key component to any successful marketing campaign. You’re already halfway there if you can identify who you want to reach and what appeals to them. When it comes to knowing your audience, a lot of brands miss the mark and solely focus on general demographics such as hobbies, age, and general shopping habits.

But to really connect with an audience, you need to go much deeper than that; you want to understand what makes them feel good, what marketing format resonates the best with them, what excites them, what upsets them, and what are the psychographics of our ideal buyers.

This principle is especially important for TikTok marketing, where there are over a billion users across the globe—and they certainly don’t all have the same interests. The more you know, the better for your TikTok growth.

Make Creative, Relatable Content

Creating relatable content…what does that even mean? You need to be unique all while following the trends, but not just duplicate what other creators have done before. Also, you need to remember that if your audience can’t relate to you, they likely won’t be coming back for more.

How do we create relatable content for TikTok growth?

TikTok’s audience is not just young teens, it’s people of all ages and backgrounds who are looking for new ways to connect. They’re not just seeking a way to share what they love with their friends or family, but also to learn from others in their community and to discover what they will purchase next. So, in order to be relatable, you have to create content that resonates with your audience. As discussed above, knowing your demographic is key, and this will help you create content that is relatable to your audience.

Want a simple formula for creating relatable content? Take some concerns and questions that your audience members may have shared with you in the past, then create a series addressing why it’s normal to have those concerns and questions. Focus on the “why” which will be the relatable part of your video.

Create Quality Content

Our TikTok influencer @cringecarter for Dunkin’

High-quality content is also essential for gaining followers on any social media platform. TikTok is no exception. You don’t necessarily need fancy equipment or editing pieces of software; you just need to start by making sure that your videos aren’t blurry or pixelated. Once you have this foundation, then you can move on to other aspects such as transitions, filters and adding other elements available both in-app and with some editing programs.

In addition, if you want your videos to look more professional and polished, it might be worth investing in some professional services that can help you create some content guidelines.

A part of creating quality content also means creating content that will keep your viewers engaged. You want to start your video with a strong hook, share your story and end with a simple call to action. We often see brands miss an opportunity by sharing videos that have quality content, but they don’t include a hook or a CTA (call to action.)

If you’re looking for any ideas on what type of editing apps to use, we love InShot and CapCut. These apps will help ensure that all the hard work you put into creating content doesn’t go unnoticed.

Work With a Reputable Agency 

grow on tiktok

Running ads is a great way to grow your account and reach your target audience. However, you should work with an agency with a proven track record that will help you grow your account to its full potential. If you’ve been wondering how to grow on TikTok in 2022, you may just have found your answer.

It’s not enough to just run any ad campaign with no concrete goal or strategy, because it won’t be effective if it’s not targeting the right audience for your content. Furthermore, running an ad without a creative strategy is a surefire way to waste your advertising dollars. A reputable agency can make sure that doesn’t happen by creating ads that are tailored specifically for the audience who would be interested in what you have to offer.

Another potential benefit of working with an agency is the access they provide to their own network of influencers that are already vetted. They also have extensive experience in running campaigns for other brands similar to yours—so not only will you get better results from advertising efforts, but also get exposure to new markets where there may be potential customers waiting! Ready to get in front of targeted users that will click on your TikTok growth ads? You’re in the right place.

Use Hashtags

Using hashtags on TikTok is really effective, and here’s what you need to know. Using a hashtag in a video is likely not what will make you go viral, but it’s a great way to get discovered by your niche audience. Since TikTok recently increased the video description limit to 500 characters, we recommend using this space to once again include a hook, the story of your video and some hashtags. Use all the space if you can so that  you can get discovered when users are searching for various topics and hashtags on the platform.

Be Consistent and Engage with Your Audience

In our world of ubiquitous, digital communication, it’s easy to say you’ll do something and not be held accountable. However, if you want to stand out and grow a loyal audience, you need to show up when you tell your audience that you will do so.

In TikTok’s case, this means making sure that we are available for engagement every day. Our users want us now—and nothing burns more than leaving a comment on an account that you admire and not receiving a reply. The last thing anyone wants is a creator who disappears for months at a time. You’ll also want to engage with other TikTok creators, both in your niche and accounts that you find inspiring.

If a fan left you a meaningful comment, surprise them by replying with a video or even a stitch. Of course, you likely won’t have time to do this for every single comment that you receive, but it’s always a nice surprise. It’s also a way to leverage user-generated content, since all you have to do is reply to their nice comment.

It’s normal for creators to have moments where they are slower to respond, life happens after all, but consistency is key. If you can’t engage, hire someone to do it for you.

Consider Leveraging Influencer Marketing 

You’ve probably heard by now that influencer marketing is the wave of the future. But have you tried to get in front of that wave? If not, it’s time! Here are some things you should know about TikTok growth through influencer marketing.

A TikTok influencer is an individual who has built a following on the app by creating content that resonates with their audience. They are typically at least moderately well-known within a specific niche and have developed a strong relationship with their fan base, who trusts them and looks to them for advice on products, fashion, music, and more.

When considering influencer marketing for both organic or paid ad campaigns, you increase the chances of generating more brand awareness and meeting whatever goals you have for your campaigns.

This is in part because these influencers already have an audience who trusts what they have to share. It is also because most of these influencers are managed by agencies like The Influencer Marketing Factory who can create effective campaigns and help you measure your ROI effectively.

There’s never been a better time to consider leveraging TikTok ads and Influencer marketing. Discover some case studies by brands just like yours and start growing your brand today.

grow on tiktok