TikTok

If you downloaded TikTok a few years ago, when it was fairly new, you’d definitely remember your feed being filled with those awkward dance and lip-sync videos. Finding anything worthwhile besides entertainment was next to impossible. However, times have changed, and the app has evolved for good reasons. According to Forbes, GenZs (who make up the majority of users) nowadays are...

A Brand Voice Like No Other E.l.f. cosmetics has been at the forefront of the beauty industry since 2004 with high-quality products at unbeatable prices. When it comes to marketing, e.l.f. Beauty embraces the power of e.l.f.luence, authentically embracing its persona as a bold disruptor and kind heart in the beauty industry. E.l.f. closely communicates with its die-hard beauty fanatics with...

The Surge of Influencer Entrepreneurship in the Beauty Industry [caption id="attachment_6303" align="alignnone" width="1024"] Top 10 Influencer-Founded Beauty Brands[/caption] With the remarkable expansion of influencer marketing, many influencers have entered the entrepreneurial realm, establishing their own brands. A significant number of them have achieved notable success because few other brands understand their audience as intimately as they do. These entrepreneurs comprehend the expectations...

Did you know that TikTok has over 50 million active users, with 90% of them accessing the app on a daily basis [1]? This platform is not just a social media sensation; it's an advertising powerhouse, particularly through collaborations. With its unique format and massive, diverse audience, it offers unparalleled opportunities for companies to reach new demographics in innovative ways....

TikTok has become the new frontier for brands looking to captivate a younger, more dynamic audience. But navigating this landscape can be a labyrinthine task. How do you find the right agency that can propel your brand into stardom? Look no further. We've meticulously researched and compiled a list of the top 10 TikTok influencer marketing agencies that are shaping...

If your brand is not using TikTok, we would tell you that you’re missing out. Whether you use TikTok or not, you know that it's been growing rapidly and that brands have been flocking to the app to reach more customers and increase their revenue. Short-form videos aren't going anywhere, and TikTok makes it incredibly easy to get started. And...

More and more, we're seeing brands and creators benefiting from TikTok Shops, and we couldn't be more excited about it. TikTok Shops allows brands and creators to make more money while using a platform that they already love. As a brand, if you have had success on TikTok, we would recommend exploring the opportunities that TikTok Shops presents.In this insightful...

Influencer Marketing: The Challenge of Measuring Success [caption id="attachment_4261" align="aligncenter" width="898"] Source: https://www.instagram.com/jenselter/[/caption] These days, influencer marketing is all the rage. It's gaining momentum fast, but there's one big hurdle that businesses face: measuring the influencer marketing ROI (return on investment). Some legitimate worries and misconceptions surround the whole ROI issue, and these can sometimes stop brands from trying out influencer marketing...

If you've been hearing some buzz around TikTok Shop, you're not alone. TikTok Shop gives brands and creators an immense opportunity to monetize and foster a positive shopping experience for their audiences. If your brand is already thriving on TikTok, it may be time to consider selling your products on the app with this innovative solution. On the other hand,...

Are you a business owner who is looking to start selling your products on TikTok? Or are you already trying to sell your products on TikTok but not seeing the results you want? In this post, we'll be discussing the latest shopping trends on TikTok and how you can capitalize on them for your eCommerce business. So stay tuned for...