What is TikTok Did you know that over 90% of brands are currently using social media to build brand awareness? According to Hootsuite (2019), 88% of Americans aged 18-29 are using social media, and 69% of United States adults have a social media profile. It’s safe to say that marketing companies are making the right move by targeting social media users...
TikTok is one of the fastest-growing apps in the world. In 2018 it was downloaded more than Instagram, YouTube, and Snapchat. TikTok combines together the comedy of Vine (the discontinued 6-second video app) and musically, a famous lip-syncing app that was acquired, in 2017, by ByteDance, the Chinese company that owns TikTok. TikTok was also added to the list of top ten...
What Is TikTok TIkTok is one of the hottest app of the moment and close to 1 billion downloads globally, according to Apptopia. And the parent company ByteDance just announced that now has 1.5 billion MAU (monthly active users) globally across its portfolio that includes apps such as TopBuzz, TikTok, Toutiao, Xigua Video, Duoshan, Helo, News Republic and many more. TikTok is...
One of the biggest music labels hired our agency The Influencer Marketing Factory in order to promote a new song by a rap/trap artist. TikTok Initiators We selected 5 TikTokers (initiators) with a total reach of 20 million users. This marketing campaign, for the hashtag #moneydancechallenge, resulted in 1500+ videos 2.3M+ views throughout the campaign the song reached 8M views. You can read more information...
If you have not had an experience with TikTok mobile app so far, then you are probably missing some of the most amazing and funniest trends. Evolving from lip-synchronizing to creation of its own culture amazing memes and most entertaining videos, TikTok users are making videos and memes that are exceptional from anything else on the internet. Probably you have...
What Is TikTok TikTok is one of the latest social video apps with the highest traction ever – beating Instagram, Facebook and Snapchat – that allows users to share short videos. TikTok is an app that features stickers, filters, and augmented reality (AR) to create engaging and catchy videos to share with friends and millions of other users. TikTok is famous for...
By now you must have heard about TikTok from other people or seen ads on other social media. Perhaps you have seen looping videos on your social media feeds such as Instagram and Facebook featuring the TikTok app. Naturally, digital marketers want to delve deeper to evaluate if the platform is a fad or worth it and the results speak...
TikTok and Influencer Marketing: Calvin Klein Campaign The introduction of the new campaign by Calvin Klein is a paradigm shift aimed at improving the company's sales position. In a move to improve the condition, the company launched its first official digital marketing campaign on TikTok. Abandoning the Runway arena for The Social Media Scene Calvin Klein is hoping to find some relief in...
TikTok has been creating a buzz in the last few years and continues to grow every single day. Let's recap, TikTok was launched in 2016 as a video platform where people could share and edit videos. Since then it has garnered an impressive following and is currently used in more than 150 countries. TikTok for Business can drastically help your...
It's important to acknowledge that videos are the holy grail of influencer marketing. It shouldn't come as a surprise to anyone especially to people with sizeable experience in marketing that influencer marketers are taking to TikTok. You have probably seen it in the news, seen related logos on videos, or heard it from people around you, TikTok has become a...