Social Media During COVID-19

Social Media During COVID-19

Social Media During COVID-19

What’s happening during the COVID-19 pandemic?

Users are online. And are spending a lot of time on their phones. Our influencer marketing agency collected some insights on what is going on social media during the COVID-19 pandemic.

More TikTokers

More users all over the world are starting to upload their first TikTok videos, Google searches like “How to make a tiktok video”? have been increasing since the beginning of March.
(Source: Google Trends)

Instagram Lives

Many celebrities are going live on Instagram, inviting friends to participate in their live streaming. One example of successful interaction during COVID-19 is Massimo Bottura, one of the world’s most famous chefs, who is showing on Instagram Live how he is cooking amazing dishes at home for his family.

Screen Time is UP

Some users are spending an average of 10+ hours per day on their phones and social media. Some popular apps are TikTok, HouseParty, Zoom to name a few.

+90% vs 2019 Weekly Average Downloads

Global Downloads of Business Apps During COVID-19 Pandemic – Source: AppAnnie

It’s the right time to learn, meditate and exercise.


Many at-home workout apps are seeing a spike of users that are using this period to get fit. Some apps such as “30 Day Fitness” by
Bending Spoons are gifting users with 30 days of free usage.


A lot of people are using this period to start meditating and work on stress and anxiety relief. Apps like Headspace, Calm, Aura, Ten Percent Happier Meditation are creating ad-hoc materials coping with the COVID-19 pandemic.


There’s no more excuse, you have now time to learn. In fact, apps to learn a new language or how to cook are ranking up on the App Store.

Some companies are investing even more right now.

Everyone can be a creator

With a lot of spare time, many users are becoming creators. That means that brands can find even more users that can promote their products in a funny, entertaining or informative way.

Users want to be entertained

Confined indoors and unable to do outdoor activities, everyone is spending time on their phones. This is the perfect time for brands to send their message to audiences that are looking for online entertainment.

People feel alone

Yes, it’s possible to make friends while lying down on the couch. There are apps like Ablo that allow to connect and have one-on-one conversations with new friends from all over the world.

How companies can leverage this moment.


You can use your social media to inform users about COVID-19, sharing real data and fighting fake news.


This is a sad moment worldwide and people at home want to laugh more. You can use influencers to create a funny marketing campaign.


People are looking for new ways to spend their time at home: teach them your company’s core skills.


Can you help the others giving them, for example, a free month of subscription? Users will definitely love it, especially during this time of financial crisis.