influencer marketing Tag

If you’re still debating influencer marketing, welcome to 2010. Because in the 2020s, as we are quickly approaching a quarter of a century to 2025, we are so advanced in influencer marketing, that influencers themselves are creating brands. They benefit from being first-hand creators of the industry and know how to market their own brands. In fact, 1 in 3 Gen...

The Surge of Influencer Entrepreneurship in the Beauty Industry [caption id="attachment_6303" align="alignnone" width="1024"] Top 10 Influencer-Founded Beauty Brands[/caption] With the remarkable expansion of influencer marketing, many influencers have entered the entrepreneurial realm, establishing their own brands. A significant number of them have achieved notable success because few other brands understand their audience as intimately as they do. These entrepreneurs comprehend the expectations...

Brands and creators are always looking for ways to grow their reach and increase their revenue. Social media and other marketing platforms create a unique opportunity for monetization. As more and more brands start their journey to establish their digital footprints, there are a lot of opportunities to explore for both creators and brands. Are you active on TikTok? If so,...

If you were to ask us which marketing method has the most influence on consumer behavior and purchasing decisions, we'd say without a doubt that it is influencer marketing. Influencers and content creators create and impact trends; they influence the purchases of their audience members and can contribute to brands' growth and sales. Marketers and brands are increasingly turning to influencers...

Influencer marketing has become a key part of brands’ overall marketing mix in recent years and is only continuing to grow. 89% of marketers say they’ll maintain or even increase their influencer investment throughout 2023. But how do you get an influencer to work with you? From casually sliding into their DMS to the more professional approach of contacting them via...

The holidays can be a stressful time for business owners. Every year, businesses have one thing in mind… they want to hit their sales targets for each holiday campaign. With that often comes a great deal of logistics to consider. Will their teams be able to handle higher sales volumes, will their campaigns reach enough audience members to make an...

The video marketing industry has seen a huge rise in popularity over the years, especially with platforms like TikTok & YouTube. These platforms have provided an opportunity for people to make a living by creating content that entertains their audience and informs them about something they're interested in. It's also been an immense opportunity for brands to leverage Influencer Marketing to...

Since the influencer marketing business is expected to reach more than $16 billion in 2022, it's definitely an option to think about to build your brand. Businesses are seeing amazing results, and it's relatively easy to implement! Read on to learn about the fundamental steps of an Influencer Marketing Strategy required for your first marketing campaign with social media influencers. Influencer...

Hi and welcome to our Influencer Marketing Chat series, where you can hear about the people behind our clients. Daniella Capodilupo is today's client interview feature. Daniella is an influencer marketing manager for North America at Preply, which is one of the top language learning app and e-learning platforms recognized worldwide. As of 2022, Preply connects over 140,000 tutors, teaching 50...