Traditional media is becoming less efficient. More and more consumers are turning to social networks like YouTube, Facebook and Instagram for entertainment, news, and information. Influencer agencies offer brands an effective way to target consumers by taking advantage of the large interactive audience under the world's leading social media influencers. There are many influencers, ranging from large influencers like celebrities to...
What’s happening during the COVID-19 pandemic? Users are online. And are spending a lot of time on their phones. Our influencer marketing agency collected some insights on what is going on social media during the COVID-19 pandemic. More TikTokers More users all over the world are starting to upload their first TikTok videos, Google searches like “How to make a tiktok video”? have...
1. Do you have tips for those looking to get famous/attract followers on TikTok? Of course, here are some basics: Find ways to add the duet feature in your TikTok videos more often. It is a great way to engage with other creators and have fun! Use popular songs, it will help to get the attention of viewers Hashtags are the...
If you have never worked on an influencer marketing campaign before, but are interested in doing so, we know it can sometimes be overwhelming to know where to begin. Here at The Influencer Marketing Factory, we have provided some of our best tips and tricks for crafting a campaign that performs well, and allows you to start forming an influencer...
Have you tried using influencer marketing to grow your business, but are not seeing the results you expected? It might be time for you to start focusing your campaigns on TikTok. It’s safe to say that professionals are making the right move by targeting social media users to increase their popularity. Each social media platform has learned a lesson or two from...
If you are considering a professional photoshoot for your next influencer marketing campaign, you may want to hold off as there may be another option. Influencer marketing relies on authenticity, a factor that cannot be obtained by a professional photoshop. These costs can incur up to 10-20 times more than if the influencer were to create the content themselves. Leveraging influencer content...
It seems like influencers are everywhere these days. We see them posting images on Instagram, hosting live streams on Facebook, and uploading product reviews on YouTube. It’s no secret that influencers have an effect on consumer habits. In fact, this undeniable power has prompted 73% of marketers to allocate a budget specifically dedicated to influencer marketing. And influencer marketing budgets are...
How to market in an era that people don’t like to be marketed to? This might pose a challenging question. Especially, with the over-saturation of the infamous ‘link in bio’ sponsored types of posts that have riddled our generation. People, now more than ever, are turned off by paid advertising on social media. The best way to target the newer...
Times are changing, and so are career paths and the working-class economy. If you ask your average Millenial or Gen Zer you would probably be surprised to learn that more than half of their generation is an aspiring influencer. According to CNBC Make It report, 72% of Millennials and Gen Zers follow influencers to learn about new brands, new products,...
What is TikTok? [caption id="" align="aligncenter" width="1000"] Source: The Influencer Marketing Factory[/caption] Embed this infographic <br /><br /><br /><br /><br /> <a href="https://theinfluencermarketingfactory.com/why-influencer-marketing-on-tiktok-is-the-new-big-thing/"><img src="https://i.imgur.com/Onfjyvg.jpg"></a><br /><br /><br /><br /><br /> TikTok is one of the world’s fast-growing social media and marketing platforms. It allows users to showcase short creative video to millions of people. TikTok is a multi-billion dollar platform which is suitable for...