Since the influencer marketing business is expected to reach more than $16 billion in 2022, it's definitely an option to think about to build your brand. Businesses are seeing amazing results, and it's relatively easy to implement! Read on to learn about the fundamental steps of an Influencer Marketing Strategy required for your first marketing campaign with social media influencers. Influencer...
Hi and welcome to our Influencer Marketing Chat series, where you can hear about the people behind our clients. Daniella Capodilupo is today's client interview feature. Daniella is an influencer marketing manager for North America at Preply, which is one of the top language learning app and e-learning platforms recognized worldwide. As of 2022, Preply connects over 140,000 tutors, teaching 50...
With the growing prevalence of social media, content creators have created a new economy that essentially has no glass ceiling – The Creator Economy. There are over 50 million content creators (2020 Report by SignalFire), including social media influencers, bloggers, and videographers who use software and finance tools that assist in their growth and monetization. Creators who are able to...
What Is The Creator Economy in 2023 The Creator Economy represents a category of enterprises established by over 200 million individuals, including content creators, curators, social media influencers, bloggers, and videographers. These individuals utilize software and financial tools to support their expansion and revenue generation. Since our 2021 Creator Economy Report, there has been a 314% increase in the global content...
What makes you buy a product online? [caption id="attachment_3261" align="aligncenter" width="967"] Source: https://unsplash.com/photos/6FarKlVmp78[/caption] Is it because the product description is convincing? Or is it because you discovered it through an influencer? According to a survey, 89% of marketers say that the ROI in influencer marketing is significantly better than other channels. This means that brands generate more sales with the help of online...
As social media becomes more popular and prominent, it’s even more critical that companies start learning how to advertise online. Two excellent ways to do this are influencer marketing and live shopping. Influencer marketing is a strategy that businesses use to promote their services or products by partnering with social media influencers. Usually, companies look for social media users with large...
Influencer marketing is insanely popular in most industries due to its effectiveness. According to recent research, over 65% of sports marketers believe that for brands to succeed online, they need to leverage the power of influencer marketing. Sports stars are natural influencers, and social media has provided them with an effective way of getting found online. They can reach, connect with, and...
Introduction Influencer marketing is undoubtedly one of the hottest talking points of modern business in 2021, and it is far more than a buzz phrase. It is one of the most powerful features that can be added to a company’s digital strategy and has the potential to completely transform the brand’s appeal, reach, and engagement. The marketing method has become a huge...
Every company is aware of the benefits that come with having a great Instagram strategy or being active on Facebook but very few companies have bothered truly investing time and resources into TikTok. Even though it is the sixth-largest social network, TikTok often does not get the attention it deserves. [caption id="attachment_2927" align="aligncenter" width="900"] Source[/caption] The benefits of using TikTok as part of...
The launch of a new product is a critical time for any business. How well customers receive the product to a large extent depends on the product launch. Now the question is - if you launch a product without spreading the word, would anyone buy it? Probably not. To effectively launch a new product, you need a ton of people to see it....