The Ultimate LinkedIn Influencer Guide

Published: May 2025

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Why We Created The Ultimate LinkedIn Influencer Guide

At The Influencer Marketing Factory, we recognize LinkedIn’s transformation from a job-seeking platform to a powerful hub for influencer marketing, professional branding, and business growth. We created this guide to equip brands and creators with proven strategies, actionable insights, and expert tips to effectively navigate LinkedIn’s evolving opportunities. Our goal is to empower professionals to enhance their influence, foster valuable connections, and achieve meaningful results within this dynamic platform.

Table of contents

  1. What are LinkedIn Influencers?
  2. Why Brands Should Partner with LinkedIn Influencers
  3. How to Optimize Your LinkedIn Content
  4. LinkedIn Features You Need to Know
  5. Big Picture LinkedIn Trends
  6. LinkedIn Top 100 B2B Creator Insights
  7. LinkedIn Influencer Marketing Analysis
  8. LinkedIn Influencer Marketing Case Studies
  9. Featured LinkedIn Experts

About us

We are a global influencer marketing agency that helps brands engage with Gen Z & Millennials on TikTok, Instagram and YouTube.

Some of the experts featured in our report

Exclusive tips and tricks for The Influencer Marketing Factory

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Dani Markovits – Creator & Community Manager, LinkedIn

Dani Markovits – Creator & Community Manager, LinkedIn

Key Tip from Dani Markovits: Prioritize video content and quality conversations over quantity. Aim for insightful, knowledge-driven posts rather than virality.
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Brandon Smithwrick – Director of Content & Creative, Kickstarter

Brandon Smithwrick – Director of Content & Creative, Kickstarter

Key Tip from Brandon Smithwrick: Consistently focus on 3–5 closely related topics to build recognizability and trust with your audience.

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Lia Haberman - Creator Economy Expert

Lia Haberman - Creator Economy Expert

Key Tip from Lia Haberman: Leverage vertical videos and newsletters. Embrace relatable and educational content formats to deeply engage your professional audience.
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Olivia Owens - Sr. Manager, Creator Partnerships, Teachable

Olivia Owens - Sr. Manager, Creator Partnerships, Teachable

Key Tip from Olivia Owens: Share your authentic perspective and personal experiences. Encourage genuine conversations rather than simply broadcasting polished content.