If you are considering a professional photoshoot for your next influencer marketing campaign, you may want to hold off as there may be another option. Influencer marketing relies on authenticity, a factor that cannot be obtained by a professional photoshop. These costs can incur up to 10-20 times more than if the influencer were to create the content themselves. Leveraging influencer content...
It seems like influencers are everywhere these days. We see them posting images on Instagram, hosting live streams on Facebook, and uploading product reviews on YouTube. It’s no secret that influencers have an effect on consumer habits. In fact, this undeniable power has prompted 73% of marketers to allocate a budget specifically dedicated to influencer marketing. And influencer marketing budgets are...
How to market in an era that people don’t like to be marketed to? This might pose a challenging question. Especially, with the over-saturation of the infamous ‘link in bio’ sponsored types of posts that have riddled our generation. People, now more than ever, are turned off by paid advertising on social media. The best way to target the newer...
Times are changing, and so are career paths and the working-class economy. If you ask your average Millenial or Gen Zer you would probably be surprised to learn that more than half of their generation is an aspiring influencer. According to CNBC Make It report, 72% of Millennials and Gen Zers follow influencers to learn about new brands, new products,...
What is TikTok? [caption id="" align="aligncenter" width="1000"] Source: The Influencer Marketing Factory[/caption] Embed this infographic <br /><br /><br /><br /><br /> <a href="https://theinfluencermarketingfactory.com/why-influencer-marketing-on-tiktok-is-the-new-big-thing/"><img src="https://i.imgur.com/Onfjyvg.jpg"></a><br /><br /><br /><br /><br /> TikTok is one of the world’s fast-growing social media and marketing platforms. It allows users to showcase short creative video to millions of people. TikTok is a multi-billion dollar platform which is suitable for...
TikTok and Influencer Marketing: Calvin Klein Campaign The introduction of the new campaign by Calvin Klein is a paradigm shift aimed at improving the company's sales position. In a move to improve the condition, the company launched its first official digital marketing campaign on TikTok. Abandoning the Runway arena for The Social Media Scene Calvin Klein is hoping to find some relief in...
The year's washing away fast. Annual predictions are amassing a following and influencer marketers reshaping their strategies with regard to top influencer marketing trends. Recently, influencer marketing has attracted more attention and become more scrutinized and controversial courtesy of the transgressions that riddled companies such as Facebook in the recent past. As 2019 progresses, influencer marketers have to tune their tactics...
The Power Of Influencer Marketing: What is influencer marketing? The Growth of Influencer Instagram Marketing Why is Influencer Marketing so popular and effective on Instagram? The Cost-effectiveness in Influencer Marketing Why does Instagram Influencer Marketing Work? Why is Influencer Marketing Important? Why should you include Instagram influencer marketing in the next digital marketing strategy? Conclusion What is Influencer Marketing? A research by...