How To Promote A Business on TikTok

How to market in an era that people don’t like to be marketed to? This might pose a challenging question. Especially, with the over-saturation of the infamous ‘link in bio’ sponsored types of posts that have riddled our generation. People, now more than ever, are turned off by paid advertising on social media. The best way to target the newer generations, such as Gen Z, is by integrating the brand or product in an authentic and organic way, and what better way to do so than by creating original content and posting on TikTok.

TikTok Amazing Growth

You might have been seeing a lot of media buzz regarding TikTok lately, and its’ current efforts to venture into offering paid TikTok ads for brands that wish to market in the app. If you’re not familiar with the TikTok app, it is one of the fastest-growing social media platforms of 2019 already surpassing 800 million active users. To keep it short and simple (pun intended), TikTok is an incredibly user-friendly ‘Vine meets Musical.ly’ platform where you share 9-15 second clips. It’s the perfect app for content creators that like to create fun short videos that are engaging and entertaining to watch and fast enough to capture their audience’s short attention span. What makes TikTok so special is the ‘magic formula’ of its’ unique algorithm coupled with all of the attributes that are aligned towards the making of viral videos.

Source: SensorTower

In 2019, social media marketing has become a common and necessary component for businesses to thrive. Most business owners are already active on other platforms such as Facebook, Instagram, YouTube, and even Pinterest. By now, you might be wondering, how can you market on TikTok, leverage it’s unique algorithm, and maximize the reach to benefit your brand?

How To Promote Your Business on TikTok

The best way to promote your business on TikTok is through influencer marketing. According to Business Insider, influencer marketing is already an $8 billion dollar industry and it’s projected to double by 2022. As a matter of fact, influencer marketing on TikTok is considered to be the next ‘big thing’ due to the effectiveness of the campaigns and also the lack of competition between brands. TikTok is still considered ‘uncharted territories’ for many digital marketers, but those who are becoming actively involved are realizing it’s a marketer’s playground.

Our TikTok campaign for Educational Insights: Learn More

For businesses that wish to launch advertising campaigns on TikTok, there is one golden rule for best results: always create entertaining, engaging, and organic content that upholds the content creator’s authenticity to their audience. As previously mentioned, the TikTok community is mainly populated by teenagers and young adults known as Gen Z, and they don’t like to be ‘targeted’ or spend lots of time on apps saturated with sponsored posts. Which is why in order to have successful campaigns you have to think out-of-the-box and subtly introduce marketing campaigns that influence Gen Z into making certain buying decisions later on.

3 Steps To Launch A TikTok Influencer Marketing Campaign:

There are 3 steps that you should consider when launching your first influencer campaign:

1. Find “TikTokers” aka influencers that are aligned with your brand 
   1. Pro tip! Influencers on TikTok are not as expensive as other platforms
2. Define your campaign strategy 
   1. Hashtag Challenge vs Brand Takeover vs In-feed Native Content
   2. Staying aligned with the brand in terms of voice, choosing the right song, etc.
3. Content creation with the influencer’s audience in mind
   1. Remember the golden rule for marketing on TikTok: Authenticity Is King
   2. Creating fun, entertaining, and original content
   3. Content that will promote user interaction

In the midst of the holiday season, this is the best time of the year to launch end-of-year brand awareness campaigns. As a pre-new year’s resolution for your business, now would be the perfect time to start learning how you can implement TikTok into your marketing strategy for the remainder of 2019. More importantly, develop a strong marketing strategy to kick-off the new year, and the new decade that will give rise to a new era of influencers called the “TikTokers.”

About the author

Isabella Bedoya

Campaign Manager