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In a world dominated by rapid technological advancements, marketing is an arena that's perpetually in flux. And sometimes it can be difficult to keep up with marketing trends. Old-school marketing techniques can often seem dwarfed in the dazzling light of influencer marketing, the emerging creator economy, and a ceaseless rollout of novel social media platforms. But what if the secret sauce...

Brands and creators are always looking for ways to grow their reach and increase their revenue. Social media and other marketing platforms create a unique opportunity for monetization. As more and more brands start their journey to establish their digital footprints, there are a lot of opportunities to explore for both creators and brands. Are you active on TikTok? If so,...

Nomination Our agency is proud and happy to say that our work has been recognized by The Drum's judges and it is officially a finalist of The Drum Marketing Awards USA 2020. The Drum Marketing Awards recognizes the best and most effective marketing from brands and agencies right across the US and our work has been chosen amongst this select group. Our TikTok...

If you have never worked on an influencer marketing campaign before, but are interested in doing so, we know it can sometimes be overwhelming to know where to begin. Here at The Influencer Marketing Factory, we have provided some of our best tips and tricks for crafting a campaign that performs well, and allows you to start forming an influencer...

How to market in an era that people don’t like to be marketed to? This might pose a challenging question. Especially, with the over-saturation of the infamous ‘link in bio’ sponsored types of posts that have riddled our generation. People, now more than ever, are turned off by paid advertising on social media. The best way to target the newer...

What is TikTok? [caption id="" align="aligncenter" width="1000"] Source: The Influencer Marketing Factory[/caption] Embed this infographic <br /><br /><br /><br /><br /> <a href=""><img src=""></a><br /><br /><br /><br /><br /> TikTok is one of the world’s fast-growing social media and marketing platforms. It allows users to showcase short creative video to millions of people. TikTok is a multi-billion dollar platform which is suitable for...