19 Aug Why Influencer Marketing On TikTok Is The New Big Thing [INFOGRAPHIC]
What is TikTok?
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TikTok is one of the world’s fast-growing social media and marketing platforms. It allows users to showcase short creative video to millions of people. TikTok is a multi-billion dollar platform which is suitable for influencer marketing. This social media channel is one of the best ways to showcase creativity to the world in the form of short and catchy video.
The relevance of TikTok influencers in promoting brands to huge audiences can’t be overemphasized. With the millions of active subscribers on TikTok, individuals and businesses can showcase what they’ve got to the entire world.
How TikTok Works
Every marketer wants a special channel to promote brands to target audiences. This is exactly one of the benefits TikTok brings. Through TikTok, brands can easily market products and services to their target audience by creating unique marketing videos to convey their messages to potential customers.
TikTok is very easy to sign up for. All you need to do is follow the signup link and provide all required information to start using your TikTok account. However, there are two basic sections you’ll find on TikTok whenever you access it – The “For You Page” and “Following”. For You Page is the section that shows all trending videos. Users can easily see your video in this section if it’s ranked high on TikTok page. The following section allows users to watch the latest videos of the TikToker a user previously followed.
Once your promotional videos are uploaded on TikTok with the right hashtags, you can rest assured of effectively influencing your target audience with your content. The good thing about TikTok is, people don’t have to follow you before they see your video. Numerous potential customers can easily see your marketing video on the feed page.
4 Reasons Influencer Marketing on TikTok is the Next Big Thing for Brands
Influencer marketing on TikTok is really gaining momentum. It is very effective considering the strategy used by the platform to reach users. As a marketer looking to influence millions of people about a particular product or brand, TikTok is a platform to take advantage of. Here are specifically why influencer marketing on TikTok is the next big thing:
1. TikTok has a Specific User Demographic
Unlike most other social media platforms like Facebook and YouTube, TikTok doesn’t target everyone in marketing. It targets only the younger audience that’ll find marketing contents relevant. If you’re looking to influence a particular type of audience, TikTok is the go-to platform to make that achievable.
2. TikTok Focuses on Smart Growth
TikTok is really gaining momentum in the market despite being similar to several other platforms in its style. However, the way TikTok works is quite different from how other platform operates. TikTok also introduced several tools designed to keep users safe and secure from intruders. You have the freedom to control your profile as you want.
3. TikTok is Rapidly Growing
TikTok is one of the fastest-growing social media platforms in existence. Its database of users increases daily. Millions of people find their way into TikTok daily to see videos. This is something influencer marketers should really take advantage of to reach audience about products and services. Your marketing videos can easily go viral to millions of people on TikTok.
4. TikTok is Relatively Cheaper for Influencer Marketing
Influencer marketing is basically the most effective strategy to attract potential customers to your products or services. Right now, only few influencer marketers use TikTok to promote brands. This implies you have a higher chance of getting your brand known to millions of people than your competitor without spending enormously. It is cheaper and can attract the biggest pool of customers.
TikTok is a perfect tool to help businesses achieve their marketing goal. With TikTok, marketers can easily make products and services known to several people. If you’re looking to grow your brand among younger audience, TikTok is certainly the best platform to do this. You can dominate your industry by using TikTok as your influencer marketing strategy.