SONY – AJR Brothers TikTok Case Study

Our team created an influencer marketing campaign which revolved around a hashtag challenge, to win a meet & greet with the band AJR Brothers during its London tour. We partnered up with 2 influencers on Instagram with a cumulative reach of 303,081 followers and collecting 68,405 story impressions. Moreover, we worked with two more content creators on TikTok with a follower base of 5.8M+ which resulted in over 351,010 views, 55,110 hearts (likes), 454 comments and 755 shares.