SONY – AJR Brothers TikTok Case Study

SONY hired The Influencer Marketing Factory to run an influencer marketing campaign focused on promoting its artist AJR brothers' song 100 Bad Days.

Our Solution

Our team created an influencer marketing campaign which revolved around a hashtag challenge, to win a meet & greet with the band AJR Brothers during its London tour. We partnered up with 2 influencers on Instagram with a cumulative reach of 303,081 followers and collecting 68,405 story impressions. Moreover, we worked with two more content creators on TikTok with a follower base of 5.8M+ which resulted in over 351,010 views55,110 hearts (likes), 454 comments and 755 shares.

Some Of The Influencers Content

Results

68405

Instagram Story Views

303081

Instagram Reach

5800341

TikTok Reach

55110

TikTok Hearts (Likes)

454

Comments

755

TikTok Shares

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