16 Feb Ananya & Sean Kingston: Our TikTok Campaign Hit 3.8M Views and Counting
Posted at 20:58h in Case Study
Universal Music hired The Influencer Marketing Factory to run an influencer marketing campaign on TikTok to promote the song "Day Goes By" by Ananya & Sean Kingston.
Our Solution
12 TikTok influencers – across three different countries – were contracted to create 1 TikTok video each.
Our agency selected 13 TikTok influencers with a total of 35.6M combined followers.
The TikTok campaign got 12,000,000 of hashtag reach, 1,500 user-generated videos, 3,800,000 video views and 670,000 likes.
Results
35600000
Combined Followers
12000000
Hashtag Reach
626000
Likes
1500
User-Generated Videos
2800
Shares
3800000
Video views
Kickstart you influencer journey now
Partner with The Influencer Marketing Factory to leverage our extensive network of premium influencers. Streamline your campaign management from inception to conclusion, and attract your desired audience with compelling and engaging content.
