16 Feb Ananya & Sean Kingston: Our TikTok Campaign Hit 3.8M Views and Counting
Posted at 20:58h
in Case Study
Universal Music hired The Influencer Marketing Factory to run an influencer marketing campaign on TikTok to promote the song "Day Goes By" by Ananya & Sean Kingston.
Our Solution
12 TikTok influencers – across three different countries – were contracted to create 1 TikTok video each.
Our agency selected 13 TikTok influencers with a total of 35.6M combined followers.
The TikTok campaign got 12,000,000 of hashtag reach, 1,500 user-generated videos, 3,800,000 video views and 670,000 likes.
Results
35600000
Combined Followers
12000000
Hashtag Reach
626000
Likes
1500
User-Generated Videos
2800
Shares
3800000
Video views
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