16 Feb Justin Quiles TikTok Takeover: Millions Dance in Sync to the Latest Hit
Posted at 20:51h in Case Study
Warner Music Group hired The Influencer Marketing Factory to run an influencer marketing campaign focused on promoting Justin Quiles, DJ No Pare REMIX, across Argentina, and Mexico.
Our Solution
Influencers were contracted to create 1 TikTok video each.
Our agency selected 6 TikTok influencers with a cumulative reach of this activity that has been of 8,300,000 combined followers.
These 6 influencers reached a total of 1.5M+ of likes, an average engagement rate of 17% and 13.4K user-generated videos.
Results
8300000
Combined Followers
3600000
Hashtag Reach
260000
Likes
13400
User-Generated Videos
1500
Shares
1500362
Video views
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