16 Feb We Brought the Beat to TikTok with Shakira’s ‘Me Gusta’ — Millions Move to Sony’s Music
Posted at 21:45h in Case Study
Sony Music hired The Influencer Marketing Factory to run an influencer marketing campaign focused on promoting Shakira and Anuel AA's new song - Me Gusta
Our Solution
6 TikTok influencers – across two different countries – were contracted to create 1 TikTok video each where they tried to recreate Shakira’s eye makeup.
Our influencer marketing agency selected 6 TikTok influencers with a total of 39.5M combined followers.
The TikTok campaign got 12,000,000 of hashtag reach, 19,100 user-generated videos, 6,900,000 video views and 1,170,000 likes.
Results
39500000
Combined Followers
12000000
Hashtag Reach
1100000
Likes
19100
User-Generated Videos
2000
Shares
6900000
Video views
Some Of The Influencers Content
@minnieandtinkWe ❤️ @shakira new song!!! Tag her so she see’s this! ##megusta ##megustashakira ##shakiramakeup ##ad♬ Me Gusta – Shakira & Anuel AA
@sarahmagusaraI tried my best but didn’t even have yellow eyeshadow 😂. Someone do this trend and tag me 🤪 ##ad♬ Me Gusta – Shakira & Anuel AA
@juliamenugarciaIntente hacerme el ##mkeup de Shakira vamos os animo a intentarlo ##tutorialdemaquillaje ##ad♬ Me Gusta – Shakira & Anuel AA
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