16 Feb Sony Music – Atrevete TikTok Campaign
SONY Music hired The Influencer Marketing Factory to run an influencer marketing campaign focused on promoting Nicky Jam x Sech song, Atrévete, across Spain, Argentina, and Italy.
Influencers were contracted to create 1 TikTok video each.
Our agency selected 12 TikTok influencers with a cumulative reach of this activity that has been of 19.9M combined followers.
These 12 influencers reached a total of 8M of engaged users, 1.2M of likes, an average engagement rate of 6% and 10.3K user-generated videos.
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