16 Feb How We Made Sony Music’s ‘Atrevete’ a TikTok Triumph: Engaging 19.9M Followers & Sparking 1.2M Likes with Just 12 Influencers
Posted at 20:46h in Case Study
SONY Music hired The Influencer Marketing Factory to run an influencer marketing campaign focused on promoting Nicky Jam x Sech song, Atrévete, across Spain, Argentina, and Italy.
Our Solution
Influencers were contracted to create 1 TikTok video each.
Our agency selected 12 TikTok influencers with a cumulative reach of this activity that has been of 19.9M combined followers.
These 12 influencers reached a total of 8M of engaged users, 1.2M of likes, an average engagement rate of 6% and 10.3K user-generated videos.
Results
19900000
Combined Followers
8400000
Hashtag Reach
1200000
Likes
10300
User-Generated Videos
3600
Shares
8100230
Video views
Kickstart you influencer journey now
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