Sony Music – Atrevete TikTok Campaign

Sony Music – Atrevete TikTok Campaign

SONY Music hired The Influencer Marketing Factory to run an influencer marketing campaign focused on promoting Nicky Jam x Sech song, Atrévete, across Spain, Argentina, and Italy.

Our Solution

Influencers were contracted to create 1 TikTok video each.

Our agency selected 12 TikTok influencers with a cumulative reach of this activity that has been of 19.9M combined followers.

These 12 influencers reached a total of 8M of engaged users, 1.2M of likes, an average engagement rate of 6% and 10.3K user-generated videos.

Results

19900000

Combined Followers

8400000

Hashtag Reach

1200000

Likes

10300

User-Generated Videos

3600

Shares

8100230

Video views

Kickstart you influencer journey now

Partner with The Influencer Marketing Factory to leverage our extensive network of premium influencers. Streamline your campaign management from inception to conclusion, and attract your desired audience with compelling and engaging content.

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