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Small businesses often overlook the importance of Instagram, but an Instagram profile has many advertising benefits for your business. Not only can you target a specific audience and collaborate with influencers, but visual images can get your point across much more quickly and effectively. One of the key elements is to ensure that people see your content. You need followers, and...

As social media becomes more popular and prominent, it’s even more critical that companies start learning how to advertise online. Two excellent ways to do this are influencer marketing and live shopping. Influencer marketing is a strategy that businesses use to promote their services or products by partnering with social media influencers. Usually, companies look for social media users with large...

TikTok vs Instagram Reels: Our Study Everyone active on social media has heard all the buzz about Instagram Reels and the similarity to TikTok, both on a style and exposure perspective. While it is a great feature, there is still a huge distinctiveness about TikTok that no platform can mimic. In a current study, our agency The Influencer Marketing Factory analyzed 60...

If you want to get the word out about your services, a cause, or nearly anything else, social media is one of the best ways to do that. Marketers have been turning to social media more and more over the last several years. They’ve seen impressive spikes in users and engagement—and new platforms come out left and right. There’s always something new...

If you’ve used Instagram before, you must be familiar with Instagram stories. But how do you know you’re using Stories effectively? Well, a quick way to tell if your stories are engaging your audience is by using an analytics tool like sharemyinsights. Do people watch your stories in a sequence? Do they answer to your Stories polls? Do you get...

Instagram is not only for posting pretty pictures from your expensive trips abroad. A lot of marketers use it as a strategic tool for attracting potential leads and drive traffic to their website or another conversion site. According to Hubspot, audiences from Instagram have been found to convert better than leads or followers from other platforms. Why? Because Instagram is one...

If the success of TikTok showed us anything, it’s that people have an appetite for short-form video content. Other platforms are paying attention, too. Instagram recently announced its new feature — Instagram Reels — which plays a similar role to TikTok and could well be a valuable tool for marketers in the near future. According to its own data, TikTok has...

Instagram Reels is the #1 US TikTok competitor created by Instagram. In this post, we tell you how effective Instagram Reels can be for your influencer marketing activities and campaigns. What Is Instagram Reels Late last year, Instagram started experimenting with its Reels feature in Brazil. Reels isn't a standalone app, but just a new feature that allows users to create quick...

Traditional media is becoming less efficient. More and more consumers are turning to social networks like YouTube, Facebook and Instagram for entertainment, news, and information. Influencer agencies offer brands an effective way to target consumers by taking advantage of the large interactive audience under the world's leading social media influencers. There are many influencers, ranging from large influencers like celebrities to...