06 Aug Omoda Teams Up with Influencers to Ignite Buzz for Exciting New Vehicle Launch
The Influencer Marketing Factory partnered with Omoda to amplify the launch of their new vehicle, sending UK-based influencers to the Eco User Summit in Wuhu, China, and showcasing the brand’s innovation through authentic, creative content that resonated with their target audience.
The Background
In preparation for the launch of its new vehicle, Omoda recognized the importance of connecting with its target audience in a way that felt genuine and engaging. To achieve this, they partnered with The Influencer Marketing Factory, seeking a fresh approach that would build excitement and raise awareness through influencer marketing.
The goal was to craft a campaign that not only highlighted the vehicle’s unique features but also resonated authentically with potential customers, using creative storytelling that stood out in a competitive market.
The Solution
To bring this vision to life, The Influencer Marketing Factory collaborated closely with Omoda to support the launch by sending 2–3 UK-based influencers to attend the Eco User Summit in Wuhu, China.
This strategic move allowed the influencers to experience the event and share their perspectives through content tailored to their unique styles. The campaign encouraged creators to showcase the vehicle in dynamic and relatable ways that captured the attention of their audiences, ultimately driving brand awareness and excitement around Omoda’s latest release.
Results
5.4%
Eng. Rate
1.32M+
Combined Views
6,588
Sticker Taps
40
Pieces of content
Amazing Influencers and Creators Involved
Collaborating with dynamic creators like @ronhall__, @kellisecaddis.2, and @benwilliams.3, we launched a vibrant campaign that brought the Omoda vehicles to life through engaging, authentic storytelling.
@ronhall__ took viewers on a bucket list adventure in China, showcasing the cutting-edge tech and sleek design of the cars in exciting, real-world moments. @kellisecaddis.2 shared a relatable week-in-review recap featuring the Omoda, blending lifestyle content with key vehicle highlights. Meanwhile, @benwilliams.3 delivered hands-on test drives ahead of the UK and Ireland launch, offering an honest and informative look at the driving experience.
Together, their unique perspectives and authentic content helped build buzz and deepen connection with audiences across platforms, turning the Omoda launch into a memorable journey.
@ronhall__
@kellisecaddis.2
@benwilliams.3
Some Of The Influencers Content
The Influencer Marketing Factory tapped into the power of authentic storytelling to spotlight Omoda’s latest vehicle launch, creating a wave of engaging content that resonated with auto enthusiasts, lifestyle audiences, and everyday drivers alike. Through a series of dynamic TikToks and Instagram Reels, creators captured the excitement of attending the Eco User Summit in Wuhu, China—highlighting the brand’s innovation, sleek design, and cutting-edge technology in real-time.
Influencers brought their unique styles to the forefront, blending travel vlogs, POV driving experiences, and lifestyle integrations to showcase how Omoda fits into everyday life. From cinematic shots of the car in motion to casual conversations about key features and design, content was tailored to feel aspirational yet accessible.
This creator-led campaign didn’t just highlight the vehicle—it sparked genuine interest, built brand credibility, and positioned Omoda as a forward-thinking automotive brand entering the global market with momentum.
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