04 Mar Hyundai SANTA FE Soars on Social Media with Star Influencers, Reaching 10M+ Followers
Hyundai hired the Influencer Marketing Factory to run a campaign centered around the launch of their new vehicle - Hyundai SANTA FE. Influencers were to attend the launch in New Mexico and shoot their content to post across Instagram, TikTok & YouTube promoting the new vehicle.
The Background
The Hyundai Santa Fe, introduced in 2000, was Hyundai’s first SUV. Named after Santa Fe, New Mexico, it aimed to blend family comfort with SUV utility. It’s evolved over the years, offering various engines and transmissions to suit different needs worldwide.
The 2024 Santa Fe is the latest version, focusing on comfort, space, and tech. It’s promoted as a top-notch family SUV with a roomy interior, including more head and legroom, and a big cargo area. Inside, it’s packed with modern features like wireless phone chargers and a UV-C sanitizer tray. Under the hood, it comes with a 2.5-liter turbo engine for the U.S. market, along with other engine options.
The Solution
Hyundai embarked on a dynamic marketing journey for the launch of their new vehicle, the Hyundai SANTA FE, by collaborating with the Influencer Marketing Factory. This innovative campaign was strategically designed to harness the power of influencer marketing across popular social platforms like Instagram, TikTok, and YouTube.
Key influencers were invited to the vehicle’s launch event in New Mexico, where they had the opportunity to create and share their unique content, showcasing the Hyundai SANTA FE’s features and capabilities.
The campaign’s blueprint was meticulously crafted to align with a personalized creative brief that leveraged the distinct creative styles of each influencer. This approach ensured the production of content that not only resonated with the campaign’s core objectives but also engaged diverse audiences in a meaningful way.
Results
7.5M
Instagram Combined Followers
5.8M
TikTok Combined Followers
2.5M
YouTube Combined Subscribers
1.2M
Instagram Combined Impressions
160k
TikTok Combined Views
22.5k
YouTube Combined Views
231k
Instagram Combined Likes
7.8k
TikTok Combined Likes
1.4k
YouTube Combined Likes
Amazing Influencers and Creators Involved
@sarahesri
@bbacalhau
@juliiathompson
By integrating the influencers' unique perspectives and creative flair, Hyundai aimed to highlight SANTA FE's innovative features and superior driving experience, catering to the lifestyle and preferences of a broad consumer base. This strategic use of influencer marketing underscores Hyundai's commitment to embracing modern, digital-first approaches to connect with potential customers and enhance the brand's visibility in a competitive market.
Some Of The Influencers Content
View this post on Instagram
@juliiathompson Introducing the all-new @Hyundai Worldwide SANTA FE! Come take a tour with me to check out all my favourite features. This vehicle is perfect for any outdoor adventurer, with a spacious trunk and seats that lay completely flat, a large sun and moon roof for stargazing, a bilateral multi-console to share snacks between the front and back seat, and a dual wireless charging station for two phones. #SANTAFE #TheallnewSANTAFE #Hyundai #OpenforMore ♬ original sound – Julia Thompson
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