10 Jul Turning Skincare Into Scroll-Stopping Stories—Inside Purito’s Viral Campaign
The Influencer Marketing Factory partnered with Purito to boost visibility for its new Centella skincare line, driving Amazon USA sales and global brand awareness through a curated network of TikTok and Instagram influencers across the US, UK, and Europe.
The Background
Our agency partnered with Purito, a leading Korean skincare brand, to amplify visibility for its new Centella line and boost Amazon USA sales. The campaign was designed to enhance brand awareness across the US, UK, and key European markets by leveraging the power of authentic storytelling on TikTok and Instagram.
We handpicked a diverse mix of skincare, beauty, and lifestyle influencers whose voices resonate deeply with wellness-minded audiences. Each creator received a thoughtfully curated PR box featuring the hero product—Purito’s Centella serum. Their content emphasized the product’s natural ingredients, unique texture, and visible benefits, fostering genuine trust and sparking curiosity across their communities.
The Solution
To bring Purito’s campaign vision to life, we executed a multi-country influencer activation across TikTok and Instagram, combining creative strategy with measurable performance.
- Seeding & Storytelling:
Over 100 creators received a Purito PR kit and crafted visually rich content—from TikTok videos to Instagram Reels—highlighting the serum’s gentle, effective formula and their honest first impressions. Clickable links were integrated into their posts, seamlessly driving traffic to the brand’s Amazon storefront. - Cross-Market Reach:
The campaign spanned nine countries, including the US, UK, Germany, Poland, and the Netherlands. Influencers localized their messaging while showcasing universal skincare moments—routine walkthroughs, texture shots, and product benefits—capturing both cultural nuance and global skincare appeal.
By combining community-driven storytelling with strategic seeding and performance links, the campaign delivered meaningful engagement, brand affinity, and direct-to-retail traffic at scale.
Results
13.1k+
Link Clicks
1.8M+
Combined Views
100
Pieces of content
Amazing Influencers and Creators Involved
Collaborating with influential beauty and lifestyle creators such as @lostxreggeria, @ruslanagee, @elizajeanne7, @daphne.m.h, and @theglownarrative, we launched a dynamic campaign that spotlighted Purito’s Centella skincare line, emphasizing its natural ingredients and benefits.
These creators infused their unique styles into the initiative, seamlessly integrating Purito’s message into content that resonated with their audiences. From engaging skincare routines to authentic product reviews, their genuine approaches amplified Purito’s presence across platforms, embedding the brand into the core of global beauty conversations.
@theglownarrative
@klaudiastandarska
@daphne.m.h
@ruslanagee
Some Of The Influencers Content
The Influencer Marketing Factory harnessed the power of creator-led storytelling to spotlight Purito’s newly redesigned Centella line, capturing the attention of beauty and skincare enthusiasts across the US, UK, and Europe. Through strategic influencer activations on TikTok and Instagram, the campaign successfully elevated brand visibility and inspired a wave of product interest on Amazon USA.
By showcasing the Centella serum—designed specifically for sensitive skin—within an elegantly curated PR box, influencers created visually engaging, informative content that emphasized the product’s natural benefits and soothing textures. Their audiences responded with overwhelming enthusiasm, praising the formula’s effectiveness and Purito’s thoughtful approach to skincare. This authentic content not only strengthened the brand’s image as responsive and ingredient-conscious but also fostered a deeper sense of trust and affinity among international audiences.
Through this vibrant, community-driven campaign, Purito further solidified its reputation as a leader in gentle, science-backed skincare—reaching new customers while deepening its connection with loyal fans.
@ruslanagee must have serum @Purito Seoul 🌱you can currently get 30% off discount on US Amazon, link in bio #PuritoSeoul #10secSoothing #Centella #KoreanCentella #HolyGrailSkincare #WonderReleaf #Inverted ♬ Lofi Vibes – Gentle State
@elizajeanne7 Purito currently has 30% off discount on US Amazon @purito_official use link in my bio! #PuritoSeoul #10secSoothing #KoreanCentella #HolyGrailSkincare #WonderReleaf ♬ Stuck Next To You – Tiishe
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