07 Aug JOW’s Texas Takeover: Influencer Campaign Drives 5.2M+ Views
The Influencer Marketing Factory partnered with JOW to support its U.S. expansion by activating 100+ micro and medium influencers across Texas. By working with nutritionists, dietitians, moms, and fitness creators, the campaign drove awareness and app usage through authentic content and clear calls to action.
The Background
Over the last 2 years, The Influencer Marketing Factory has partnered with JOW, an established Grocery Delivery app based in France, to penetrate the US market.
JOW offers a solution that enables users to create a grocery list tailored to their chosen recipes. Customers can then pick up their groceries at the partner stores in their state. The campaign is only available in specific US states.
The Solution
The Influencer Marketing Factory activated over 100 micro and medium influencers who are based in Texas and have audiences located there, aligning with the target demographic.
Our team hand-selected partners, including nutritionists, dietitians, active moms, and fitness influencers for this campaign. The content was crafted not only to drive organic engagement but also to feature strong calls-to-action, making it suitable for paid media amplification.
Results
12%
Eng. Rate
5.2M
Combined Views
100
Influencers
Amazing Influencers and Creators Involved
Collaborating with relatable and family-focused creators like @satexasfoodies, @simplydaysha, and @madisonsieli, we brought JOW’s grocery app to life through content that made meal planning feel effortless, accessible, and fun for everyday users in Texas.
@satexasfoodies showcased how JOW simplifies family grocery shopping by letting users build lists and follow easy recipe videos, making it a go-to tool for households with kids and even pets. @simplydaysha shared a warm, real-life vlog of cooking dinner with her children after a day of homeschooling, highlighting the app’s ease and time-saving features. Meanwhile, @madisonsieli emphasized how JOW supports simple, healthy meal planning, helping her stay organized while balancing a busy lifestyle.
Through approachable, lifestyle-driven content, these creators made JOW feel like a must-have resource for families—driving awareness, app usage, and connection across their engaged communities.
@satexasfoodies
@simplydaysha
@madisonsieli
Some Of The Influencers Content
To support JOW’s expansion into the U.S. market, The Influencer Marketing Factory activated over 100 micro and medium creators based in Texas, building a content strategy focused on relatability, practicality, and everyday value.
These influencers included nutritionists, dietitians, active moms, and fitness creators who aligned with JOW’s mission to simplify meal planning for busy households.
Across TikTok and Instagram, creators shared authentic, lifestyle-driven content such as weekly grocery hauls, step-by-step recipes, family dinner vlogs, and quick meal prep tips. Their content showed how JOW makes it easy to build grocery lists directly from recipes and pick up ingredients from local partner stores. This approach positioned JOW as a helpful and time-saving tool for managing meals during hectic weeks.
By pairing educational messaging with strong calls to action, the campaign sparked organic engagement and app downloads while also generating high-quality content that could be used for paid amplification. These creators helped JOW build trust with new audiences and establish a strong foothold in the Texas market.
@satexasfoodies This was made using the Jow app. @Jow | build your perfect menu ♬ original sound – San Antonio Texas Foodies eats
@simplydaysha Jow app has made meal planning simple as 1-2-3! Download the Jow app now to start planning smarter meals! @Jow | build your perfect menu #jow #mealprep #mealideas #jowapp #familytime #familydinner #homeschool #homeschoolersoftiktok #homeschooling #homeschoolmom #family ♬ original sound – Daysha L💓
@madisonsieli It’s time to kick start the new year with healthy habits! Cook delicious healthy meals at home without having to meal plan or grocery shop with @Jow | build your perfect menu – browse from over 1200 recipes and get ingredients delivered to you from your local supermarket! Use MADISON30 for $30 off your first two orders linked in my bio #healthyhabits #jow #healthytips #healthyeating #mealprep ♬ original sound – Madison
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