02 Sep How We Helped Photomath Generate 11M+ Views
Photomath teamed up with The Influencer Marketing Factory to run an influencer campaign across the U.S., Mexico, and the Philippines, boosting awareness and driving targeted installs among students and parents. Leveraging each creator’s unique storytelling style, the content spotlighted Photomath’s step-by-step guidance and homework-supporting features. The campaign positioned Photomath as a must-have tool for families navigating math assignments during busy school seasons.
The Background
Photomath partnered with The Influencer Marketing Factory to run a series of influencer marketing campaigns across the United States, Mexico, and the Philippines to raise awareness, encourage new installs, and re-engage existing users.
Each campaign was optimized to reach high-value users, ranging from parents looking to help with homework to students preparing for the Back-to-School season.
The Solution
The Influencer Marketing Factory collaborated with a diverse roster of creators across each market, activating influencers whose authentic storytelling aligned with Photomath’s core value propositions.
Leaning into each creator’s unique style through its blended organic and paid strategy, The Influencer Marketing Factory ensured the campaign reached valuable parent and student users while driving strong awareness, installs, and ongoing engagement across all regions.
Results
1M+
Total Likes
10.8M+
Total Views
8.5k
Total Comments
8k
Total Shares
Amazing Influencers and Creators Involved
Partnering with family, lifestyle, and student creators, Photomath brought its homework-helping power to life across multiple global campaigns through content that felt both relatable and genuinely useful.
@sherilynrtan gave parents a heartfelt look into how she supports her daughter with tough math homework, showing how Photomath’s step-by-step explanations make it feel “like having a digital math tutor” at home. @soyprior delivered a comedic university-life skit, spotlighting how Photomath cuts the stress out of studying and has become an essential tool for college success. @bankrolldyl leaned into nostalgic high-school humor with a funny test-day scenario, sparking a wave of comments from fans who shared how they rely on Photomath to prep for class.
Through authentic storytelling and creator-led perspectives, the campaign connected with students and parents alike, positioning Photomath as the go-to app for solving problems, building confidence, and making math feel manageable for everyone.
@sherilynrtan
@soyprior
@bankrolldyl
Some Of The Influencers Content
Influencers brought Photomath’s problem-solving features to life through creative, relatable, and educational content that resonated with students and parents across multiple regions. From homework help demos to study motivation skits, creators showed how Photomath makes math easier to understand and more accessible for learners at every level. Their content highlighted the value of instant step-by-step solutions and tools that support both new and returning users.
The campaign activated a diverse group of TikTok creators who leaned into humor, storytelling, and real academic scenarios to showcase Photomath as an essential learning companion. Content ranged from parent-focused homework moments to university study skits and high school test scenarios, all tailored to illustrate how the app reduces stress and builds confidence. Each creator used their personal style to communicate the app’s benefits in a way that felt authentic, useful, and aligned with the goals of the campaign.
By blending entertainment with clear demonstrations of Photomath’s features, the campaign drove strong engagement, app installs, and renewed interest among existing users, positioning Photomath as the go-to math support tool for students and families seeking clarity, convenience, and confidence in their learning journey.
@sherilynrtan Studying made easy with @photomathapp LINK IN BIO! #Photomath #mathtok #studytok #studytips, #JustPhotomathIt #mathmadali ♬ In Da Getto – J Balvin & Skrillex
@soyprior #PMpartner @photomath #fyp #comedia ♬ sonido original – Soyprior
@bankrolldyl This App Really Got Me Through Highschool 😂🔥 #fyp #bankrolldyl #pmpartner #photomath ♬ original sound – BankrollDyl💸
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