14 Oct F45 Hits 5.8M Views Ahead of New Year’s Fitness Rush
F45 Training came to us ahead of the New Year fitness rush. We ran a U.S. TikTok campaign with creators filming vlog-style sessions in studio, showing the mix of cardio, strength and functional training that makes F45 a place to start rather than a place to already be fit.
The background
F45 Training wanted a U.S. influencer campaign timed for December, just ahead of the New Year rush. The brief was to introduce their training model, which combines cardio, strength and functional movement, to people deciding where to start in January.
What we did
We brought a mixed group of U.S. creators into F45 studios to train. Mothers, couples, and people new to the gym filmed vlog-style videos of their sessions, leaning on the thing regulars like most: a different workout every day.
Results
5.8M+
Combined video views
235K
Likes
7.4K
Link clicks
The creators
Three creators, three different reasons to walk into a gym in January.
@rebeccasebahie
Told her followers that resolutions are out and transformations are in, framing F45 as the start of a winter arc.
@positravelty
Asked followers which gym to try, then filmed a couple’s vlog of the session once F45 came out on top.
@_thescottfamily
Trained through her pregnancy on camera, showing how the coaches adapt a class rather than sitting someone out.
The content
Motivation alone does not get anyone through the door. These worked because they showed the actual session: the coaching, the sweat, and the fact that tomorrow’s class looks nothing like today’s.
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