15 Oct Wild Goes Green and Viral with Creator Content
Wild teamed up with The Influencer Marketing Factory to raise awareness and drive sales through authentic creator-led content. With 22 influencers across TikTok and Instagram, the campaign highlighted Wild’s refillable deodorant and sustainable mission, driving strong engagement and paid media results.
The Background
Wild, a sustainable personal care brand, partnered with The Influencer Marketing Factory to boost brand awareness and drive sales in key markets.
The brand aimed to connect with new audiences through authentic, creator-led storytelling that highlighted its refillable deodorant and eco-conscious mission.
The Solution
The Influencer Marketing Factory activated a diverse mix of 7 TikTok and 15 Instagram creators, each selected for their alignment with Wild’s values and lifestyle.
Through original and engaging content, ranging from product reviews to morning routines, creators showcased how Wild fits seamlessly into their everyday lives. The content drove strong organic engagement while also serving as high-performing assets for paid media amplification.
Results
22
Influencers
1.8M+
Total Views
3.4k
Link Clicks
Amazing Influencers and Creators Involved
Partnering with creators who champion authenticity and conscious living, Wild brought its refillable deodorant to life through everyday moments that resonated with modern consumers.
@lottie..weaver invited followers on a Target run, spotlighting Wild in a relaxed shopping haul that felt both fun and accessible. @erikadmarinn seamlessly wove Wild into an errands vlog, sharing how she makes small sustainable swaps, like choosing Wild deodorant, that align with her values. @kait_kime offered a real glimpse into postpartum life, highlighting Wild as a simple self-care win during her Target trip.
Through relatable and lifestyle-driven storytelling across TikTok and Instagram, creators helped Wild connect with new audiences by making sustainability feel approachable and by driving organic awareness, consideration, and in-store discovery.
@lottie..weaver
@erikadmarinn
@kait_kime
Some Of The Influencers Content
Influencers brought Wild’s sustainable mission to life by incorporating its refillable deodorant into everyday moments that felt personal, relatable, and real. From Target hauls to morning routines and “get ready with me” vlogs, content creators showcased how Wild naturally fits into their daily lives—emphasizing the ease of making small, eco-conscious choices without sacrificing convenience or performance.
Across both TikTok and Instagram, creators leaned into casual, lifestyle-first storytelling, offering a glimpse into routines shaped by intentional living. Whether highlighting the sleek design of the refillable case or sharing quick thoughts on their favorite scents, influencers presented Wild as more than just a product—it was part of a thoughtful shift toward mindful habits.
The approachable, values-aligned content drove authentic engagement and sparked conversation around sustainability and self-care. It also served as high-performing creatives for paid media efforts, helping Wild scale awareness and deepen brand trust with a broader audience.
@lottie..weaver So glad I discovered @wildrefill Aluminum-free Deodorant and added it into my routine! I have always been on the hunt for a deodorant that’s refillable, long-lasting, and gentle on the skin. The best part is it’s finally available at @target now @Wild USA ! #wildpartner #targethaul #targetstyle #wildrell #ad #targetclean #wildrefill ♬ original sound – ✨Lottie✨
@erikadmarinn Let’s go run some errands together 💕! Today, I went to my local Target to grab my favorite deodorant from @Wild Refill. As someone who is pretty active, I need a deodorant that is long-lasting, aluminum-free and paraben-free. Also, I like that they are refillable, so goodbye to single-use of plastic 👋🏼. Lastly, I loveee the variety of cases they have 💜. Go to your nearest Target for your Wild starter pack today or shop from the link in my bio 🔗 @target #Ad #wildrefill #targetstyle #targethaul #targetclean ♬ original sound – Erika Marin
@kait_kime putting @Wild Refill to the test 👏🏼 between the postpartum sweats, trying to keep up with my toddler and rocking/wearing my baby, I needed a deodorant that could withstand it all. happy to say this passed the test @Wild USA @target 🙌🏼 #momlife #momoftwo #ad #wildrefill #targetstyle #targethaul ♬ original sound – KAIT KIME
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