Projecting Success: How We Lit Up BenQ’s Portable Projector Sales with Starry Movie Nights and Social Buzz

BenQ partnered up with the Influencer Marketing Factory to promote their portable projector GS2. The campaign focused on family & friends movie nights, indoor and outdoor thanks to the lightweight, waterproof portable projector. We worked with 49 content creators. Each influencer created two Instagram Stories and one Instagram post. Starting with the first Instagram Story, influencers announced they would be hosting ‘movie night’ courtesy of BenQ and built curiosity amongst their followers by using platform features such as Q&A to ask followers about their favorite movies. In the Instagram posts the influencers created content from the actual movie night.

Followed by the last Instagram Story where the Influencer shared more in-depth information about the projector and its key features including swipe-up link to purchase. We were able to create a consistent storyline throughout the content to keep the audience engaged and drive both genuine curiosity of the new projector on social media along with quality traffic to the brand website.”