Playfoam Pluffle – Educational Insights

Educational Insights hired The Influencer Marketing Factory to run an influencer marketing campaign focused on promoting Playfoam Pluffle.

Our Solution

Our agency identified 10 TikTok influencers with a cumulative reach of 14.8M of combined followers. 

2.5M of users engaged with the videos during the first 4 weeks. Overall, the quality of comments and brand awareness brought to the influencers community is really high and qualitative.

These 10 influencers reached a total of 14,800,000 followers, collecting 2,500,000 video views, 470,900 likes, 1,500 comments and 2,000 shares.

Results

14800000

Combined Followers

2500000

Video views

470000

Likes

1500

Comments

2000

Shares

4%

Engagement Rate

Some Of The Influencers Content

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