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Now surpassing 800 million active users, TikTok is clearly the place to reach Gen Z. If you are curious about the best ways to kick start your brand’s presence on TikTok but are not sure where to start, we have some easy and effective tips...

How to market in an era that people don’t like to be marketed to? This might pose a challenging question. Especially, with the over-saturation of the infamous ‘link in bio’ sponsored types of posts that have riddled our generation. People, now more than ever, are...

It doesn’t matter whether you’re a teenager who is an ardent fan of the platform, or an adult that absolutely despises it – There’s no denying that as of now TikTok is one of the biggest social media in the world. Let’s take a look...

What is TikTok Did you know that over 90% of brands are currently using social media to build brand awareness? According to Hootsuite (2019), 88% of Americans aged 18-29 are using social media, and 69% of United States adults have a social media profile. It’s safe...

By now you must have heard about TikTok from other people or seen ads on other social media. Perhaps you have seen looping videos on your social media feeds such as Instagram and Facebook featuring the TikTok app. Naturally, digital marketers want to delve deeper...

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