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The Surge of Influencer Entrepreneurship in the Beauty Industry [caption id="attachment_6303" align="alignnone" width="1024"] Top 10 Influencer-Founded Beauty Brands[/caption] With the remarkable expansion of influencer marketing, many influencers have entered the entrepreneurial realm, establishing their own brands. A significant number of them have achieved notable success because few other brands understand their audience as intimately as they do. These entrepreneurs comprehend the expectations...

05 January, 2024

Looking to make a splash on Instagram? You're in the right place! Instagram isn't just about stunning photos and catchy hashtags; it's a goldmine for influencer marketing. In this article, we'll walk you through what makes this advertising style tick, its undeniable impact, and some jaw-dropping examples to get your creative juices flowing. We're also spilling the beans on crafting a...

13 December, 2023

In a world where Instagram reigns supreme for brand exposure, influencer marketing has become the go-to strategy for businesses aiming for global impact. But with countless agencies vying for your attention, how do you pick the one that's the perfect fit for your business?  Worry no more. We've done the heavy lifting to bring you a curated list of the best...

01 September, 2023

Influencer Marketing: The Challenge of Measuring Success [caption id="attachment_4261" align="aligncenter" width="898"] Source: https://www.instagram.com/jenselter/[/caption] These days, influencer marketing is all the rage. It's gaining momentum fast, but there's one big hurdle that businesses face: measuring the influencer marketing ROI (return on investment). Some legitimate worries and misconceptions surround the whole ROI issue, and these can sometimes stop brands from trying out influencer marketing...

31 July, 2023

If you're here, chances are you've heard about the new Threads app by Instagram. The app has taken the world of social media users by storm, and by day five of being released, it amassed over 100 million users. [caption id="attachment_3967" align="alignnone" width="1024"] Threads - Source: App Store[/caption] When we start using a new platform, it can be difficult for businesses to...

13 July, 2023

Meta has done it again. Within the last 72 hours, Meta has released its new standalone app, Threads, built by the Instagram team and it has skyrocketed to one of the highest downloaded apps. The Threads app gives Instagram users the ability to engage in conversations versus consuming visual content. The conversation-based app is a first for Meta to soon...

07 July, 2023

With 1 billion monthly active users, when an average person spends 58 minutes a day on the platform, Instagram has become a good marketing channel for businesses that want to warm up potential customers' interest in their brand and products. As a result, Instagram is a solid lead-generation tool for businesses of all sizes and niches. However, 25 million businesses fight for...

03 November, 2021

Small businesses often overlook the importance of Instagram, but an Instagram profile has many advertising benefits for your business. Not only can you target a specific audience and collaborate with influencers, but visual images can get your point across much more quickly and effectively. One of the key elements is to ensure that people see your content. You need followers, and...

06 August, 2021

What is Social Commerce? In the dynamic digital landscape, social commerce has redefined the way products are bought and sold. This transformative concept enables direct transactions within social media platforms, eliminating the need for users to navigate away from their preferred networks. With intuitive features like the "buy now" button and autofill payments, the process becomes seamlessly accessible to diverse users. Central...

09 March, 2021

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