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Introduction [caption id="attachment_8394" align="aligncenter" width="1024"] Finance influencers are dominating social media![/caption] The Impact of Influencer Marketing From the latest beauty products to must-visit travel destinations, influencers across the globe leverage the power of word-of-mouth and relatability to promote their favorite products. Influencer marketing began to take flight in the early days of Instagram and the golden age of YouTube, but now, TikTok is...

27 March, 2025

Remember when Instagram first rolled out the Reels feature? It was back in 2020 when the COVID-19 pandemic was at its peak, and people around the world were desperately hunting for new ways to entertain themselves. Despite the timing, initial reactions were lukewarm, with some even going to the extent of labeling it a TikTok clone. But deep down makers of the...

12 July, 2024

The Surge of Influencer Entrepreneurship in the Beauty Industry [caption id="attachment_6303" align="alignnone" width="1024"] Top 10 Influencer-Founded Beauty Brands[/caption] With the remarkable expansion of influencer marketing, many influencers have entered the entrepreneurial realm, establishing their own brands. A significant number of them have achieved notable success because few other brands understand their audience as intimately as they do. These entrepreneurs comprehend the expectations...

05 January, 2024

Looking to make a splash on Instagram? You're in the right place! Instagram isn't just about stunning photos and catchy hashtags; it's a goldmine for influencer marketing. In this article, we'll walk you through what makes this advertising style tick, its undeniable impact, and some jaw-dropping examples to get your creative juices flowing. We're also spilling the beans on crafting a...

13 December, 2023

In a world where Instagram reigns supreme for brand exposure, influencer marketing has become the go-to strategy for businesses aiming for global impact. But with countless agencies vying for your attention, how do you pick the one that's the perfect fit for your business?  Worry no more. We've done the heavy lifting to bring you a curated list of the best...

01 September, 2023

Influencer Marketing: The Challenge of Measuring Success [caption id="attachment_4261" align="aligncenter" width="898"] Source: https://www.instagram.com/jenselter/[/caption] These days, influencer marketing is all the rage. It's gaining momentum fast, but there's one big hurdle that businesses face: measuring the influencer marketing ROI (return on investment). Some legitimate worries and misconceptions surround the whole ROI issue, and these can sometimes stop brands from trying out influencer marketing...

31 July, 2023

If you're here, chances are you've heard about the new Threads app by Instagram. The app has taken the world of social media users by storm, and by day five of being released, it amassed over 100 million users. [caption id="attachment_3967" align="alignnone" width="1024"] Threads - Source: App Store[/caption] When we start using a new platform, it can be difficult for businesses to...

13 July, 2023

Meta has done it again. Within the last 72 hours, Meta has released its new standalone app, Threads, built by the Instagram team and it has skyrocketed to one of the highest downloaded apps. The Threads app gives Instagram users the ability to engage in conversations versus consuming visual content. The conversation-based app is a first for Meta to soon...

07 July, 2023

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