With 1 billion monthly active users, when an average person spends 58 minutes a day on the platform, Instagram has become a good marketing channel for businesses that want to warm up potential customers' interest in their brand and products. As a result, Instagram is a solid lead-generation tool for businesses of all sizes and niches. However, 25 million businesses fight for...
Small businesses often overlook the importance of Instagram, but an Instagram profile has many advertising benefits for your business. Not only can you target a specific audience and collaborate with influencers, but visual images can get your point across much more quickly and effectively. One of the key elements is to ensure that people see your content. You need followers, and...
What Is Social Commerce [caption id="attachment_3473" align="alignnone" width="1024"] Download Our New Social Commerce 2022 Report[/caption] Social Commerce is taking over, studies show it is a $89 billion market currently. In basic terms, it is the process of selling products directly on social media. Through social commerce, the entire shopping experience, from product discovery to checkout, takes place on the social media platform....
TikTok vs Instagram Reels: Our Study Everyone active on social media has heard all the buzz about Instagram Reels and the similarity to TikTok, both on a style and exposure perspective. While it is a great feature, there is still a huge distinctiveness about TikTok that no platform can mimic. In a current study, our agency The Influencer Marketing Factory analyzed 60...
If you want to get the word out about your services, a cause, or nearly anything else, social media is one of the best ways to do that. Marketers have been turning to social media more and more over the last several years. They’ve seen impressive spikes in users and engagement—and new platforms come out left and right. There’s always something new...
If you’ve used Instagram before, you must be familiar with Instagram stories. But how do you know you’re using Stories effectively? Well, a quick way to tell if your stories are engaging your audience is by using an analytics tool like sharemyinsights. Do people watch your stories in a sequence? Do they answer to your Stories polls? Do you get...
Instagram is not only for posting pretty pictures from your expensive trips abroad. A lot of marketers use it as a strategic tool for attracting potential leads and drive traffic to their website or another conversion site. According to Hubspot, audiences from Instagram have been found to convert better than leads or followers from other platforms. Why? Because Instagram is one...
If the success of TikTok showed us anything, it’s that people have an appetite for short-form video content. Other platforms are paying attention, too. Instagram recently announced its new feature — Instagram Reels — which plays a similar role to TikTok and could well be a valuable tool for marketers in the near future. According to its own data, TikTok has...
Instagram Reels is the #1 US TikTok competitor created by Instagram. In this post, we tell you how effective Instagram Reels can be for your influencer marketing activities and campaigns. What Is Instagram Reels Late last year, Instagram started experimenting with its Reels feature in Brazil. Reels isn't a standalone app, but just a new feature that allows users to create quick...
Instagram is a visual platform and you definitely need strong branding if you want to grow a loyal customer base. Take a look at any big Instagram brand account, and you’ll notice this right away - there’s a unique “something” that makes them instantly recognizable. Ever wondered why do people pay $6 for a cup of Starbucks when they can...