TikTok vs Instagram Reels: Our Study Everyone active on social media has heard all the buzz about Instagram Reels and the similarity to TikTok, both on a style and exposure perspective. While it is a great feature, there is still a huge distinctiveness about TikTok that no platform can mimic. In a current study, our agency The Influencer Marketing Factory analyzed 60...
If you want to get the word out about your services, a cause, or nearly anything else, social media is one of the best ways to do that. Marketers have been turning to social media more and more over the last several years. They’ve seen impressive spikes in users and engagement—and new platforms come out left and right. There’s always something new...
If you’ve used Instagram before, you must be familiar with Instagram stories. But how do you know you’re using Stories effectively? Well, a quick way to tell if your stories are engaging your audience is by using an analytics tool like sharemyinsights. Do people watch your stories in a sequence? Do they answer to your Stories polls? Do you get...
Instagram is not only for posting pretty pictures from your expensive trips abroad. A lot of marketers use it as a strategic tool for attracting potential leads and drive traffic to their website or another conversion site. According to Hubspot, audiences from Instagram have been found to convert better than leads or followers from other platforms. Why? Because Instagram is one...
If the success of TikTok showed us anything, it’s that people have an appetite for short-form video content. Other platforms are paying attention, too. Instagram recently announced its new feature — Instagram Reels — which plays a similar role to TikTok and could well be a valuable tool for marketers in the near future. According to its own data, TikTok has...
Instagram Reels is the #1 US TikTok competitor created by Instagram. In this post, we tell you how effective Instagram Reels can be for your influencer marketing activities and campaigns. What Is Instagram Reels Late last year, Instagram started experimenting with its Reels feature in Brazil. Reels isn't a standalone app, but just a new feature that allows users to create quick...
Instagram is a visual platform and you definitely need strong branding if you want to grow a loyal customer base. Take a look at any big Instagram brand account, and you’ll notice this right away - there’s a unique “something” that makes them instantly recognizable. Ever wondered why do people pay $6 for a cup of Starbucks when they can...
What’s happening during the COVID-19 pandemic? Users are online. And are spending a lot of time on their phones. Our influencer marketing agency collected some insights on what is going on social media during the COVID-19 pandemic. More TikTokers More users all over the world are starting to upload their first TikTok videos, Google searches like “How to make a tiktok video”? have...
New York, NY, January 10, 2020 -- Have you ever wondered what life is like in another part of the world? Do you ever wish you could strike up a conversation with someone and learn more about their language and culture? Thanks to Ablo, the world is now at your fingertips, as you travel the globe with conversations in just...
Whether you have a personal account or a business account on Instagram, one of the best and highly effective ways to promote the growth of your account is scheduling your Instagram posts. After all, if you’re active on your Instagram account, you’ll perform better on the platform, and your posts will have more engagement. Using an Instagram scheduler for daily...