How to Make a Song Viral on TikTok

24 Jan How to Make a Song Viral on TikTok

We have all seen viral TikTok videos and songs that surge in popularity as a result. It’s easy to spot viral content when you see it, but what steps are artists, and music labels taking to see their own songs go viral? Check out some of The Influencer Marketing Factory’s top tips below for getting a song on TikTok to go viral.

1. Find the Right Talent to Work With

The first step to getting a song to go viral on TikTok is to find the right talent that is relevant to the music you are promoting. When finding the right talent to work with, look for creators who have promoted similar songs and genres, who show an interest in the type of music you are promoting. The more followers they have, the broader audience you will reach from the starting point.

Also, consider whether or not the music you are promoting is a good fit for the type of content the TikTokers normally create. For instance, if they are known for creating viral prank videos, you have to determine if that content will go well with the song you are promoting. Considering the lyrics is important; the more that the two work in tandem, the better the content will perform.

2. Create a Unique Challenge that is On Brand

One of the best ways to create content that goes viral is to create a unique challenge that is easy and fun to replicate. Create a challenge that TikTokers will be inspired by and will want to put their own spin on. Some of the most entertaining content on TikTok that performs well includes dance routines and choreography that the creators come up with.

A dance challenge may be a great fit if the music is upbeat and easy to dance to. If you are promoting a love song, it might be a better idea to have a challenge that is more of a reaction video where the creators do something to show love to a family member or significant other. Whatever it is, make it catchy, unique, and easy for others to replicate.

You can see our TikTok case studies clicking here.

3. Use the Right Hashtags

It is important to use the right hashtags that are relevant to the song, artist, and genre as well as some of the top hashtags that are most likely to get your content featured on the “For You”page. You can find the ultimate guide to using TikTok hashtags here.

In addition to using the right hashtags with the content, you should also create your own unique hashtag which will allow users to quickly identify and spread the trend. The more users that use this same hashtag means the bigger the audience you are reaching.

4. Be Consistent in Posting

The more interesting content that you post means the more attention that your page will generate and the more followers you will receive. If you do have a challenge that goes viral, then follow up with another challenge shortly after so you don’t miss out on the momentum that the previous challenge created for your channel.

You can help start the wave of content sharing by asking your friends and family to also create videos as a part of this challenge, which will increase your reach and momentum from the start. 

5. Use Relevant Memes

Creating a meme on TikTok can be a great way to make funny content that will make someone’s day. Thereafter, every time that someone hears the song you are promoting, they will remember the funny meme they saw on TikTok with your song in the background. 

Some of the funniest and most memorable memes on TikTok include “Nala the Cat” “Gummy Bear Adele” and “The ultimate friend zone.” We recommend checking out some of the funniest memes here to get inspired for your next campaign!