gen z Tag

What Is Social Commerce Social Commerce is taking over, studies show it is a $89 billion market currently. In basic terms, it is the process of selling products directly on social media. Through social commerce, the entire shopping experience, from product discovery to checkout, takes place on the social media platform. The current platforms that permit social commerce are Instagram, Pinterest...

We have all seen viral TikTok videos and songs that surge in popularity as a result. It’s easy to spot viral content when you see it, but what steps are artists, and music labels taking to see their own songs go viral? Check out some of The Influencer Marketing Factory’s top tips below for getting a song on TikTok to...

Times are changing, and so are career paths and the working-class economy. If you ask your average Millenial or Gen Zer you would probably be surprised to learn that more than half of their generation is an aspiring influencer. According to CNBC Make It report, 72% of Millennials and Gen Zers follow influencers to learn about new brands, new products,...